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Mopar Dodge Challenger special edition celebrates a mod decade

Despite the current Dodge Challenger hitting the age of 11 this year, it continues to be a top seller for the brand. One of the reasons for its popularity is its customizability. FCA acknowledges this with the just-revealed, limited-edition Mopar 2019 Dodge Challenger celebrating its factory-backed performance parts and accessories straight from the its own in-house parts division. For 10 years, Challenger owners have benefited from upgrades directly from Chrysler’s Mopar division. This has been a big deal because tuning a car often required aftermarket parts, which could jeopardize factory warranties. But with upgrades directly from original equipment manufacturers, such a risk was eliminated. “Over the last decade, weÂ’ve customized an impressive group of vehicles with exclusive Mopar performance parts and accessories that our enthusiast customers crave,” said Mark Bosanac, head of Mopar Service in a statement. “This year weÂ’re commemorating our tenth Mopar build with another unique and collectible Dodge Challenger, which continues to be the modern muscle car every bit as beloved today as the first-generation vehicle was 50 years ago.” The 2019 Mopar Dodge Challenger starts life as R/T Scat Pack model. Under the hood sits a 392-cubic inch (6.4-liter) Hemi V-8 with 485 horsepower and 475 pound-feet of torque with the choice of a six-speed manual or an eight-speed automatic. But Mopar sweetens the deal by adding a performance cold-air intake, strut tower braces to improve structural rigidity and handling, as well as strut caps and braces painted in silver for eye candy whenever the hood is popped. ItÂ’s only available in two hues, Pitch Black or White Knuckle, and comes with a variety of bespoke interior and exterior upgrades. They include special Mopar Shakedown graphics and blue striping from the front fascia all the way back to the rear decklid spoiler. Completing the look is a set of 20x9-inch forged aluminum wheels wrapped in Goodyear P245/45ZR20 performance tires and the optional shaker hood package made standard. Sales commence next month with a starting price of $45,835.

High-performance 2018 Dodge Durango SRT spied

Dodge is working diligently on revamping its lineup with new and refreshed models, including the high-performance Durango SRT due in 2017. Spy shooters captured a Durango with an aggressive front end that appears to fit the SRT bill, though it could just be a refreshed Durango. This Citadel-badged prototype is nearly identical to the current three-row SUV. The front fascia, which is being held in place by tape and has numerous rough edges, features a massive vent at the bottom and a distinct, three-holed air intake system just below the grille. The grille is also lacking the Durango's cross-like design. The front end appears to have gaping holes on both sides, with the right side being covered up by tin foil. The extra vents could be there for aerodynamic purposes, for cooling purposes, or just a pair of fog lights that Dodge doesn't want people to see. The high-performance SUV is expected to get a full makeover on the outside, which includes sportier wheels, a more aggressive hood, athletic body panels, and some aerodynamic components. The meat of the SUV, the engine, is still a mystery. While the Hellcat brothers feature a 707-horsepower, 6.2-liter supercharged V8, a previous report by Automotive News claims the upcoming Durango SRT will be powered by a 6.4-liter V8 engine. The 475-horsepower motor is currently in the Jeep Grand Cherokee SRT. Regardless of what type of engine the Durango will have, it looks like Dodge really is working on a high-performance SUV to enter the continually-growing segment. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Dodge Durango SRT Spy Shots News Source: Automotive NewsImage Credit: Chris Doane Automotive Spy Photos Dodge SUV Future Vehicles Performance

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.