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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2016 Dodge Charger and Challenger SRTs look juicy in Go Mango

The 2016 Dodge Challenger and Charger SRT models are ready to go with newly available Go Mango orange paint. The carrot-like shade is the latest in the brand's long line of vibrant, throwback colors like Plum Crazy purple and Sublime green. Dealers can start order the bright hue right now. Dodge originally introduced Go Mango on the 1970 Challenger and also offered the color on the 2006 Charger R/T Daytona and 2016 Dart. Now, it's available on the SRT 392 and Hellcat models. The orange shade highlights the vehicles' lines well and looks especially good with black stripes running from the front splitter to the rear bumper like in these photos. There's no way to blend into traffic in such a vibrant muscle car, so this hue is for extroverts only. Last year at the Woodward Dream Cruise, Dodge brought back Plum Crazy on most Challenger and Charger models. The deep purple is a nice enough color, but Go Mango seems like a better fit for the SRT's performance-oriented demeanor. Related Video: Go Mango: Dodge Launches Modernized Exterior Heritage Color for 2016 Challenger and Charger SRT Muscle Cars Dodge continues to answer enthusiast demand with the latest heritage-inspired exterior paint color Dealers can begin ordering Go Mango immediately on Charger and Challenger SRT models March 14, 2016 , Auburn Hills, Mich. - "Plum Crazy" purple, "B5 Blue" and "Sublime" green Dodge Charger and Challenger muscle cars have recently been streaming out of the FCA US Brampton Assembly Plant, bringing a sense of nostalgia and powerful bursts of high-impact paint color to highways and dragstrips across the country. Now, new for spring 2016 and shown for the first time this past weekend at the 11th annual Spring Festival in Irvine, Calif., Dodge is expanding its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models. Dealers can begin ordering Go Mango immediately. Go Mango was first introduced by Dodge on the iconic 1970 Challenger. Following a limited production run in 2006 on specific Charger R/T Daytona models, and more recently featured on the 2016 Dodge Dart, the next generation of the legendary and limited-edition exterior hue combines orange and red tones into a high-impact color that showcases the legendary Dodge performance attitude.

The Dodge Demon sheds some weight in pursuit of speed

The Dodge Demon teaser train isn't stopping until it hits New York City. In case you need a reminder, the upcoming Demon is the more pedestrian Hellcat's stripped-down and hopped-up sibling that promises to be built for the sole purpose of traveling a quarter-mile mile quicker than any of its rivals. The weekly video rollout on www.ifyouknowyouknow.com continues with the latest sneak peak, "Reduction." While there were early rumors that the Demon may pack an all-wheel-drive system and in turn gain enough grip to rotate the Earth underneath it, Dodge and SRT look to be going down a simpler route. The press release reveals the Demon is 200 pounds lighter than the standard Hellcat. It's unclear where all that weight is coming from, but at nearly 4,500 pounds, the Challenger Hellcat could stand to go on a bit of a diet. The video hints at adjustments to the wheels, steering, suspension, and brakes, as well as some modifications to the car's interior. Don't be surprised if the Demon is a bare bones stripper model with no back seat, no A/C, and no radio. Who needs music when you have 2.4-liter supercharger and a 6.2-liter Hemi V8 making sweet love under the hood? Related Video: Image Credit: FCA Design/Style Marketing/Advertising New York Auto Show Dodge Coupe Future Vehicles Special and Limited Editions Performance dodge demon dodge hellcat