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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge Challenger Hellcat driver arrested hellbound at 160 mph

When fisherman catch big fish, they want the world to know about it. That's approximately how the Indiana State Police felt when they busted a 707-horsepower muscle car booking it at more than 160 miles per hour. The ISP were chuffed enough about the catch that they put out a press release titled, "160 Mile Per Hour Hellcat Tamed On The Indiana Toll Road." The Dodge Challenger Hellcat driver, J. Jesus Duran Sandoval, told the arresting officer that he was "just trying to get to Maryland." The incident began just after Trooper Dustin Eggert finished helping a stranded motorist on the toll road at about 7 p.m. Eggert was merging back into traffic when he saw the Hellcat blast past at well beyond the 70-mph speed limit, allegedly weaving through traffic and — shock! — not using a turn signal for lane changes. With a Bandit on his hands, Eggert took the role of Smokey, and just like Burt Reynolds movies, couldn't catch the offender. Seems that Indiana State Police Dodge Charger Pursuit vehicles are speed limited to 150 mph, allowing the Hellcat to pull away. Eggert radioed for officers ahead to look out for the red baron, but received an assist before other LEOs swooped in: Eggert caught up to the Hellcat 11 miles down the road when the red coupe got held up behind two semis driving next to one another on the two-lane toll road. Sandoval pulled over, admitted he was doing a little more than 160 mph, then delivered The "Maryland" Defense unfazed by the fact that Maryland was more than 500 miles from his location. Turns out that 38-year-old Sandoval, from Lake Geneva, Wisconsin, was also unbothered by driving on an expired license. The coppers took Sandoval to the LaPorte County Jail and booked him on reckless driving, bond set at $505, court date set for April 2. The ISP said this is the second time in two weeks they've busted someone doing more than 130 on the Indiana Toll Road. It's the second time in a year they've busted a Hellcat doing so — in April 2017, another pilot played Bat out of Hellcat at 158 mph, explaining his speed as a bit of show-and-tell for his friends in the car. View 142 Photos Related Video:

Jay Leno gets his denim mitts on Dodge's new Challenger Hellcat

The 2015 Dodge Challenger SRT Hellcat is definitely the performance car of the moment. The fact that in the near future, people will be able to buy a 707-horsepower muscle machine straight from a major automaker for $59,995 and with a factory warranty almost seems absurd. We drove it recently and found the Hellcat to be just as much of a beast as its numbers would suggest. Now, it's a certain comedian's turn behind the wheel in the latest episode of Jay Leno's Garage.
This week's guest is Dodge President and CEO Tim Kuniskis, and he's there to drop all sorts of interesting factoids about the Hellcat. For example, its Pirelli P Zero tires retail at around $300 each, he says. That makes its smoky burnouts a rather expensive proposition. Kuniskis, who recently hinted at a mystery Woodward Dream Cruise debut, also talks about the genesis of the 2015 SRT project with a goal to get over some of the standard Challenger's weight and size disadvantages. The fix is a supercharged V8, massive brakes and other goodies to smooth over the platform's more glaring shortcomings.
Leno appears to get a big kick out of the Hellcat. However, he can't seem to stop bringing up his desire to drive one with a six-speed manual. They obviously exist, but Kuniskis has an eight-speed automatic for the retired Tonight Show host to try out. Of course, as with any Hellcat video, there has to be at least one burnout. Despite the expensive tires, it seems like enthusiast's law at this point - and dear ol' Jay wouldn't want to break any rules, would he?