2005 Dodge Ram 2500 Diesel 4x4 Slt Quad Cab on 2040-cars

Auto blog

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

NHTSA probing Ram recall pace, communication

The National Highway Traffic Safety Administration has announced that it's looking into Chrysler Group's handling of a pair of recalls affecting roughly one million Ram pickup trucks. Reuters is reporting that the regulatory agency is focusing on the availability (or lack thereof) of parts and "poor communications" from the automaker in its investigation.
"Customers have been advised in accordance with the regulations governing recalls," Chrysler spokesman Eric Mayne told Reuters via email. "We are continually replenishing our supply of replacement parts. Chrysler Group regrets any inconvenience our customers may have experienced."
NHTSA disagrees, arguing that the recalls, which affect 972,000 trucks from 2003 to 2012, are being delayed by the lack of parts.

The first production 1992 Dodge Viper RT/10 is up for grabs

The 1992 Dodge Viper RT/10 was a game-changer both for parent company Chrysler and the U.S. auto industry at large. While it was significant for bringing its automaker out of its dull, post-1980s funk, it also lit a fire under the rest of Detroit. If it hadn't been for the Viper, the world may not have gotten the C5 Chevrolet Corvette Z06 (and its many world-class successors) or the revived Ford GT.  And the very first one is headed to auction.  This Viper is particularly special for two reasons. Not only was it the first production RT/10 to roll off the line at Chrysler's Mack Avenue plant (the Viper wouldn't move to Conner Avenue Assembly until 1996), but it was immediately scooped up by industry icon and then-Chrysler executive Lee Iacocca, who famously ushered fellow great Bob Lutz on stage at the Viper concept's reveal and told him to "build the damn thing." Even if you've never heard of Iacocca, you're certainly familiar with the cars he's influenced, whether you know it or not. Whether it's the Chrysler K-Car platform (and the minivan segment it spawned) or the 1964 Ford Mustang, one of Iacocca's projects has undoubtedly touched your life in one way or another.  Showing just over 6,200 miles, this Viper remained in Iacocca's possession from day one until his passing in 2019. Even without the Iacocca connection, this would be a special lot. VIN #001 is all-original, packing the 8.0-liter V10 engine that made the Viper famous. Dodge's bruiser was also known for being light on superfluous extras, such as anti-lock brakes, which the Viper didn't receive until 2001 — just before the second-generation model was discontinued.  Bonhams projects this Viper will go for between $100,000 and $125,000. That's probably a bargain. Opportunities to own such a unique and significant piece of automotive history come around very rarely, and considering this is about the same amount FCA was charging for a brand-new Viper when it went out production in 2017, it's not an unreasonable price point.  The Viper will cross the block on Jan. 16.