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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Rare Dodge Shelby Dakota is a very '80s sport truck

The late-great Carroll Shelby built an incredibly successful career of making all sorts of cars faster, more often than not, with a bigger or more potent engine under the hood. The icons are well known—legends like the Shelby Cobra, GT350 Mustang, and the big GT500. But by the 1980s, Shelby was plying his trade over at Chrysler, at the behest of chairman Lee Iacocca, churning out special editions like the Dodge Shelby Charger, zippy CSX, rorty GLHS, and this—the 1989 Shelby Dakota muscle truck. 1,500 of these racy pickups were built for just one year and a whole two-and-a-half decades later they still turn heads. This one especially. The spotless pickup recently turned up for sale online , and its odometer reads a claimed 25,307 miles. So what makes these rarified work trucks special? As with most Shelbys, it starts under the hood. Up until 1989, the standard Dodge Dakota pickups were offered in only four-cylinder and V6 variants. But Dodge (and Shelby) wanted more, so the larger 5.2-liter Magnum V8 from Dodge's full-size pickup was shoehorned into the midsize Dakota, albeit not effortlessly. To fit, Dodge had to swap the V8's belt-driven fan for an electric unit mounted in front of the radiator. That did the trick, as well as earned the V8 a few extra ponies, pushing the special Dakota up to 175 horsepower and 270 lb.-ft. of torque. That performance may sound paltry by today's standards, but in 1989 it was seen as quite sporty, and netted a zero to 60 mph dash in 8.5 seconds. A four-speed automatic with lockup torque converter transmitted that power to the rear wheels. Additional Shelby performance goodies included a limited-slip differential, transmission cooler, along with a host of eye-catching body mods, including a unique air dam and bumpers, Shelby floor mats, monogramed seats and door panels, a "CS" steering wheel, 15-spoke hollow alloy wheels, and shouty body graphics. While the Shelby Dakota didn't return for 1990, its V8 legacy did continue, and in 1991 the 5.2-liter eight-cylinder became an option on new Dakotas. Of the 1,500 Shelby Dakota pickups built, 860 were dressed in red while a rarer 640 came adorned in Bright White. This '89 is said to be #245 of those white trucks, sold new to its original (and sole) owner in Mechanicsburg, Pennsylvania, for $15,985 (the Shelby package cost $3,933 in its day). Currently, it's demanding bids north of $10,000 for its low-mileage originality. Related Video: This content is hosted by a third party.