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Ralph Gilles shares how he imagined a modern-day Dodge Rampage in 1995

Fiat-Chrysler Automobiles (FCA) design boss Ralph Gilles kicked off the company's 24-hour Design Sketch Battle by sharing an image of a mini-truck he drew in 1995. Called Tomahawk GTR, it never reached production. Gilles sketched the Tomahawk GTR when he was about 25 years old. He was a designer at the time, he wasn't promoted to a managerial position until 1998, and his obsession with performance already permeated the cars he drew. The Tomahawk GTR takes the form of a two-door, two-seater pickup with a muscular-looking front end, pronounced wheel arches, and a sizable spoiler over the cargo box. The wheels look almost Porsche-like. "I guess I was dreaming up a modern-day Rampage back then. This must be what happens when a want-to-be racer draws a truck," he wrote on his Instagram page, referencing the small, unibody pickup Dodge made from 1982 to 1984. His sketch moved the company's then-current design language in a sportier direction. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge hasn't released a successor to the Rampage yet, at least not in the United States. The Fiat-based 700 that sister company Ram sells in Mexico is the closest thing available in 2020, but there's no indication it will be sold in America anytime soon. The firm used the Tomahawk name on a Viper-powered motorcycle concept introduced in 2003, and it dusted it off again for an SRT design study created in 2015 for Gran Turismo.  We may see a Rampage for the 2020s emerge from the Design Sketch Battle. The photo accompanying FCA's announcement depicted a Dodge Challenger Hellcat turned into a pickup and fitted with a front end borrowed from a Ram 1500. The contest's winners will be announced on Instagram today.  Instagram has recently turned into a window through which enthusiasts can peek into Gilles' mind. He published a futuristic-looking sketch in March 2020 that poked fun at the Charger and Challenger owners who leave the yellow protective stripes on their car while potentially shedding light on Dodge's next design language. Design/Style Dodge Truck

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2014 Dodge Journey Crossroad soldiers on in the Chi

Introduced to the market in 2008 and updated in 2011, the Dodge Journey crossover has had all the freshness of a retirement village in recent years. Filling a potentially important niche for Dodge as an affordable, family-sized vehicle, the Journey has gotten one last mild refresh here in Chicago. Feast your mild-appearance-package-loving eyes on the 2014 Dodge Journey Crossroad.
We can't be sure if the inspiration for the Crossroad appellation was the 2002 blockbuster film, Crossroads, starring Britney Spears, or the 1986 cult-classic, Crossroads, starring Ralph Macchio, but based on the CUV's newfound boyish charm, we're betting on the Karate Kid.
Dark finish 19-inch wheels, platinum chrome accents and a manly new front fascia tell the world that this isn't the Dodge Journey that they've long since forgotten about. In fairness, the Crossroad is easily the best-looking iteration of the Journey to date, and should be better to live with, too, considering its revised cabin, leather seats and standard Uconnect touchscreen infotainment system.