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Junkyard Gem: 1990 Dodge Daytona Shelby

Once Lee Iacocca took the helm at Chrysler and shifted nearly all car models to front-wheel-drive platforms — either members of the convoluted K family or descendants of the Simca-derived Omnirizon platform — he called up his pal Carroll Shelby and made a deal to help with the design of some Shelby-ized, turbocharged Dodges. This relationship resulted in the Shelby Charger starting in 1983 and the Omni GLH in 1984. For 1987, the K-based Dodge Shadow and Daytona got the Shelby treatment, and suddenly the roads of North America were awash in Shelby-badged turbocharged machinery. Most are long gone by now, but I managed to unearth this tattered and rusty '90 Shelby Daytona at a Denver yard. The Shelby Daytona stayed in production through the 1991 model year (when the car got both Shelby and IROC badging, and does anybody remember the IROC Daytona today?), but most of the examples I've found during my wrecking-yard explorations have been earlier models. You won't find many '90 or '91 Daytona Shelbys. Some junkyard shopper pulled the cylinder head and all the turbo-related goodness before I reached this car. That makes sense, because the 1990 Daytona Shelby's turbocharged 2.2-liter engine made 174 horsepower— way more than most previous turbo Chryslers. Maybe someone hot-rodded their Plymouth Caravelle with those parts. This car has the five-speed manual transmission, as it should. Note the New Car Scent Little Tree, which is the second-most common junkyard-found air freshener (after Black Ice). It's not hard to identify the main reason this car got discarded: catastrophic (by Colorado standards) body rot. 171,349 miles is pretty decent for a nervous turbocharged car from 30 years ago. I don't see many Colorado junkyard cars with brewery and/or skiing-related stickers that don't also have stickers from cannabis dispensaries, but here's one. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pretty much just as good as the Porsche 911 Turbo, and $70,000 cheaper! Featured Gallery Junked 1990 Dodge Daytona Shelby View 21 Photos Auto News Dodge Automotive History Coupe Carroll Shelby shelby Junkyard Gems

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.