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Junkyard Gem: 1981 Dodge Challenger

The first Dodge Challenger was an E-Body sibling to the 1970-1974 Plymouth Barracuda, and it was a pure Chrysler product with either Slant-6 or V8 power. Then stuff happened and the Challenger name went away for a while, returning in 1978 on a rebadged Mitsubishi Galant Lambda. For 1981, the Challenger got an updated body, and that's what we've got here in a Denver-area self-service wrecking yard. Chrysler was selling lots of Mitsubishis by the early 1980s, including the Colt econobox, the Dodge Ram 50 pickup, and the Plymouth Arrow truck. The Challenger's Plymouth-badged sibling was the Sapporo. This one had a bunch of late-1990s receipts from Los Angeles-area shops, and a check of the VIN on the California smog-check database shows that it last passed the Golden State's emissions test in 1997. Did it drive to Colorado 20 years ago and then sit until a few months ago? There is no easy way to know. Early Mitsubishi-built Challengers could be had with a 1.6-liter four-cylinder engine, but in 1981 the only engine choice was the Astron 2.6 four-banger, rated at 105 horsepower. Members of the Astron 2.6 family powered everything from Dodge Aries-Ks to Mitsubishi Starions in North America, and production continued nearly into our current century for Chinese-market trucks. Not many miles on this car, and no rust. The Index of Effluency-winning team at the recent Colorado 24 Hours of Lemons race grabbed a few bits from this car for their somewhat related 1976 Plymouth Arrow, but otherwise it appears that this rare classic may go to the crusher more or less intact. It's a lightweight, rear-wheel-drive coupe with decent power (for its era) and a 5-speed manual transmission, but there's just not much of a following in Colorado for these cars. I see the occasional Sapporo or Challenger during my junkyard travels, but the numbers have declined in recent years. Soon they will all be gone. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Featured Gallery Junked 1981 Dodge Challenger View 26 Photos Auto News Dodge Automotive History Coupe Performance

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Stellantis not looking for further mergers, including with Renault

MILAN — Stellantis Chairman John Elkann on Monday denied the carmaker was hatching merger plans, responding to press speculation about a possible French-led tie-up with rival Renault. Elkann said that the Peugeot owner, the world's third largest carmaker by sales, was focused on the execution of its long-term business plan. "There is no plan under consideration regarding merger operations with other manufacturers," said Elkann, who also heads Exor, the Agnelli family holding company that is the largest single shareholder in Stellantis. After abandoning the Russian market, at the time its second largest after France, and reducing the scope of its global cooperation with Nissan, Renault has been seen as a potential M&A target. Speculation intensified after an electric vehicle market slowdown forced it last week to cancel IPO plans for its EV and software unit Ampere. Its market cap remains stubbornly low at little over 10 billion euros ($10.8 billion) despite a financial recovery over the past few years. Stellantis, the product of a 2021 merger between France's PSA and Fiat Chrysler and one of the most profitable groups in the industry, has a market cap of more than 85 billion euros when unlisted shares are factored in. It has a 14 brand portfolio also including Citroen, Jeep, Opel and Alfa Romeo. NEWSPAPER REPORT Italian daily Il Messaggero had said on Sunday that the French government, which is Renault's largest shareholder and also has a stake in Stellantis, was studying plans for a merger between the two groups. A spokeswoman for Renault said on Monday the group did not comment on rumors. France's Finance Ministry had declined to comment on Sunday. Stellantis has crossed swords with the Italian government, which has accused it of acting against the national interest on occasions. Industry Minister Adolfo Urso last week raised the prospect of the Italian government taking a stake in Stellantis to help to balance the French influence. Renault shares pared gains after Elkann's comments to stand 1.2% higher by 1220 GMT, having initially risen more than 4%. Stellantis CEO Carlos Tavares, a Portuguese-national, last week said in an interview with Bloomberg that the group was "ready for any kind of consolidation" and that its job was to make sure that it would be "one of the winners". Analysts, however, question the rationale of a Stellantis-Renault merger, which would also expand the group's excess capacity in Europe.