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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

General Lee Dodge Charger replica jumps Dukes of Hazzard-style in Downtown Detroit

Ouch. That was our first reaction after we saw the video up above, in which stunt driver Raymond Kohn goes full-on Bo and Luke Duke in a specially prepared Dodge Charger right in the middle of Downtown Detroit. The jump looks good – and, courtesy of the whistling-Dixie horn of the Charger, sounds good, too – until you see the landing. Like we said, ouch. The ramp stood just five feet tall, but since the bright orange '69 Charger was traveling around 55 miles per hour when it launched, the car soared 25 feet in the air over a distance of 134 feet. That's pretty impressive. Apparently, the car was modified to take the brunt of the landing forces at impact to help keep Kohn safe (relatively speaking, of course). The stunt was a promotion for the 65th annual Autorama Show, which is taking place this weekend at the Cobo Center in Detroit. Scroll down to watch a video interview with Kohn that was shot right after the stunt, and stick around till the end to see the automotive carnage close up. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video:

Chrysler celebrates 30 years of minivans with special editions

It's been known by many names: the Chrysler Town & Country, Dodge Caravan, Plymouth Voyager, Chrysler Voyager, Lancia Voyager, Volkswagen Routan, Ram Cargo Van... but the bottom line is that Chrysler's minivans have defined the segment for 30 years now. In fact, Chrysler says it has sold 13 million of them since 1983, helped along by the Chrysler Town & Country and Dodge Grand Caravan that accounted for nearly half of all minivans sold in the United States just last year. So to celebrate this three-decade milestone, the Auburn Hills auto has announced a pair of new special editions.
The 2014 Chrysler Town & Country 30th Anniversary Edition starts the Touring-L trim and includes such special touches as 17-inch wheels, unique badging, available Granite Crystal Pearl paint and an interior decked out in black Alcantara and Nappa leather, piano black trim and all the optional bells and whistles bundled in.
The 2014 Dodge Grand Caravan 30th Anniversary Edition, meanwhile, starts off with either the SE or SXT trims and also upgrades with 17-inch alloys as well as color-keyed mirrors and an interior with silver stitching, piano black trim, power everything, and of course, those special badges.