1998 Dodge Ram 2500 Diesel 4x4 Manual W/attached Sleeper on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge PHEV due in 2022 expected to be the Hornet

A relatively new saga involving hornets in the Pacific Northwest begins with the adjective "murder" and gets worse from there. A relatively dated saga involving hornets in the automotive industry begins with the name "Dodge" and is — or could be — much friendlier to plant and animal life. Last year, former Dodge parent company Fiat Chrysler trademarked the term "Dodge Hornet" for the first time. Two months ago, an Italian publication credited its sources with news that current parent company Stellantis will create a Dodge version of the Alfa Romeo Tonale (pictured) and call it the Hornet. Now, Mopar Insiders picked up on Stellantis CEO Carlos Tavares sharing a roadmap of the 20 PHEV and battery-electric vehicles coming our way in the next two years between the company's 14 brands. Dodge merits a single PHEV entry in the 2022 column. MI says this will be the Hornet.      As FCA recast its U.S. lineups to give Dodge more focus and give Chrysler a reason to exist, Dodge lost the Caliber, Nitro, and Journey. The way this new report is put, and as we mused a year ago, the coming Hornet will replace the Journey — a space Dodge could do well to return to. Never given much love by the parent company, the Journey turned into a hoary old thing over its 13 years on the market, but sold in remarkable numbers to the end. According to Car Sales Base, sales increased nearly every year for the first nine years of the Journey's life. Even during the sales decline over the last four years of its production life, the Journey found 298,594 homes in the U.S. More than 12,000 zombie units have been moved off lots this year. A Dodge Hornet likely wouldn't offer the Wal-Mart rollback pricing the Journey was known for. Also, the Hornet would pack in just two rows, whereas the Journey offered three. Nevertheless, we're now talking about three vehicles sharing major internal organs; the Alfa Romeo Tonale leans heavily on the Jeep Compass platform and internals, and the Dodge is expected to be built at the same Naples, Italy plant as the Alfa Romeo. The economies of scale are there. As for powertrain, we know there's a Tonale PHEV coming, but it's thought to get its plug-in system from the Jeep Renegade 4xe that's based around the smaller 1.3-liter four-cylinder with either 190 or 240 total horsepower instead of the larger 2.0-liter engine in the Wrangler 4xe.

Junkyard Gem: 1977 Dodge Colt Mileage Maker Coupe

While Ford and GM each had the resources to develop their own Michigan-designed subcompacts for the dawn of the 1970s— the Pinto and Vega, respectively— Chrysler couldn't afford the huge price tag for such a project. Instead, Chrysler's European operations were tapped for a couple of models that sold well enough on the other side of the Atlantic, giving us the Plymouth Cricket (known as the Hillman Avenger in the UK) and the Simca 1204 (aka the Simca 1100 in France). American car shoppers gave those two models the cold shoulder, but then Chrysler found genuine sales success by making a deal with Mitsubishi to sell the Colt Galant with left-hand drive. This became the Dodge Colt, with sales beginning in the 1971 model year. Though the 1971-1978 rear-wheel-drive Colts were once as commonplace as Corollas or B210s on American roads, they have all but disappeared today. That makes today's Junkyard Find, discovered in a Denver-area yard last week, particularly interesting. This car shows signs of having been in the hands of a speed-crazed enthusiast owner, including an aftermarket steering wheel and one-piece racing seats with slots for five-point harnesses. The primer-gray paint is another clue. The rear-wheel-drive Colts were reasonably quick for their time, and they could be made genuinely quick with basic engine upgrades. This Mitsubishi Saturn four-banger has a tube header, hot-rod ignition system, and a two-barrel (Mikuni-made) Solex carburetor. We can assume there's probably some kind of cam upgrade under the valve cover, too. The shifter is gone, but the original transmission in this car was either the base four-speed or optional five-speed manual. A three-speed automatic was available for $270 (about $1,275 today). Later on, front-wheel-drive Colts (and Mitsubishi Mirages) could be bought with the Twin-Stick overdrive rig, which gave drivers eight forward speeds and the opportunity to make Twin-Stick beer taps. The 1977-1978 Dodge Colt two- and four-door sedans were based on the Mitsubishi Lancer and were a bit smaller than the 1971-1977 cars, while the wagon version moved to the Galant Sigma platform. The build tag shows that this car started life as the cheapest 1977 Colt model, the "Mileage Maker" two-door sedan (Dodge dealers called it a coupe, so that's what I'm calling it in the title).