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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2020 Dodge Charger Hellcat Widebody, Scat Pack Widebody get grip, go faster

You all knew this was coming. Dodge basically showed it to the public a few months ago. But it's finally official, the 2020 Dodge Charger Hellcat Widebody and naturally aspirated Scat Pack Widebody are going into production. Like the Challenger Widebody, the Charger version is defined by its, well, wide body, which is now standard on all Hellcats and an option on Scat Packs. The fender flares add a total of 3.5 inches of width. Dodge also tweaked the front and rear bumpers and added wider side skirts to help the flares blend into the body. The Hellcat gets a unique rear spoiler, whereas the Scat Pack sticks with the same one its scrawnier twin uses. 2020 Dodge Charger Scat Pack Widebody View 20 Photos But the big advantage to this wide body is the fact Dodge can stick way more tire under the Charger. All Charger Widebody models get 11-inch-wide wheels with 305-mm tires at all four corners. Each version gets revised suspension, too. The Hellcat gets stiffer front springs, thicker front and rear anti-roll bars and retuned shocks. The Scat Pack gets a similar update, but without the thicker front anti-roll bars. Both cars also get six-piston front brake calipers from Brembo with two-piece rotors. All these handling upgrades mean the Charger is an even more impressive track machine. Dodge says the Hellcat now pulls 0.96g on a skid pad, and the Scat Pack Widebody does a little better at 0.98g. The Hellcat has also improved its lap time of Chrysler's 2.1-mile test course by 2.1 seconds, and the Scat Pack improved by 1.3 seconds. Both cars are also still fast in a straight line, with Dodge saying the Hellcat will hit 60 mph in 3.6 seconds on the way to a 10.96 quarter-mile time. Which, Dodge proclaims, makes it the world's most powerful and fastest mass-produced sedan. The Scat Pack Widebody will hit 60 in 4.3 seconds on the way to a 12.4-second quarter-mile.

Submit your questions for Autoblog Podcast #317 LIVE!

We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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