1991 Dodge Ram 250 4x4 Cummins on 2040-cars

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Chop the top of your new Dodge Viper for $35,000

We have good news, and we have bad news. First, the good: It's now possible to get a brand-new Dodge Viper roadster, which is nice, considering we're in the dead of summer and many of us like wind-in-the-hair motoring. Now, the bad: This is not a factory option from the automaker, instead coming courtesy of an aftermarket company called Prefix Performance, and that means it's going to cost you some serious coin.
Called Medusa, this drop-top Viper was created without the knowledge or consent of Dodge, but that's probably fine because Prefix works with the automaker already for the final preparation of the American supercar, including paint. According to the company, the current, fifth-gen Viper was built with a convertible version in mind, so no chassis strengthening is required. From the looks of the somewhat grainy photos available, the conversion appears of very high quality.
Want one? Well, that means you're going to need to procure a Viper - Prefix has 10 units ready for transformation as it stands - and that's going to cost at the very least $102,485. Then, you'll need to write a check for an additional $35,000 for Prefix to surgically remove the car's roof. Thing is, for that kind of cash, a prospective owner could buy, among other very nice options, a Viper hardtop and a loaded Miata, or a Corvette Stingray convertible and several pockets full of change. Or, perhaps a new Viper hardtop and a used, first-gen Viper convertible?

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2021-22 Dodge Challenger Hellcat drops manual option

The six-speed manual has been dropped from the 2022 Dodge Challenger Hellcat at least temporarily while it awaits a powertrain calibration update that will allow it to be sold again, Road & Track reports. The combination has been unavailable to order since November 2021, Stellantis said.  Dodge didn't give R&T much of an explanation regarding the combo's absence, saying only that a revised calibration that would allow the configuration to be sold is coming. When is anybody's guess. In the meantime, we're starting to wonder just how committed Stellantis is to offering its V8s to buyers who aren't opting for half-ton pickups or larger. The inline-six that is slated to replace the 5.7-liter Hemi variant in at least some applications is expected to debut soon. While the 5.7-liter Hemi has surely more than paid for itself at this point, it's likely that Stellantis is limiting availability only to its most profitable models, which help offset the CAFE costs associated with lower fleet mileage. And while Stellantis made quite a bit of noise in recent years about its customers wanting V8s, options for such have become thinner on the ground. The new Grand Cherokee is ostensibly offered with the V8 on its three top trims — Trailhawk, Overland and Summit — but only the last of those can be found anywhere in U.S. inventory with a Hemi under the hood. Trailhawk and Overland V8s simply do not exist. You don't have to take our word for it; you can look for yourself.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.