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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Awesomely '80s time-capsule Dodge Daytona Turbo on Bring a Trailer

From the humble K-car, Chrysler in the 1980s was able to spin out all manner of variants, including some fairly credible (for the time) performance machines. One of the most ambitious was the Dodge Daytona Turbo, and a rarely seen example in near-new condition is selling today on Bring a Trailer. [UPDATE: The car was bid to $9,300 but failed to meet reserve. It is now for sale on the dealer's website with an asking price of $19,900.] The Daytona Turbo featured a 2.2-liter four to which was bolted a Garrett To3 turbocharger, bringing output to 143 horses and 160 pound-feet. Naturally, it's paired with a five-speed stick. And dig that black-and-white checkerboard cloth interior, with four bucket seats. The story is that the car was purchased new in Kansas, and that after driving it for two years, the original owner put his prized Daytona up on jack stands and stored it in a climate-controlled garage. This Dodge now has just over 5,000 miles on the clock. If all of the above sounds enticing, you'll be powerless to resist after watching the launch commercial for the Daytona. BaT commenter "Himselvis" posted a link to the 2-minute cinematic masterpiece, which is equal parts "Blade Runner" and Michael Jackson's "Thriller." Some heavy-duty talent was brought to bear on the project, as he recounts: "The director, Bill Butler, was the cinematographer on 'Jaws,' 'Deliverance,' 'Grease,' and 'One Flew Over the Cuckoo’s Nest.' Production designer Jim Spencer had worked on 'Gremlins,' 'Poltergeist,' and 'Stripes.' Director of photography David Watkin shot 'Out of Africa,' the BeatlesÂ’ 'HELP!' and 'Chariots of Fire.' The voiceover was provided by Billy Dee Williams." And the actor was from "Hot Dog the Movie." But the real star is the car, of course. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

General Lee Dodge Charger replica jumps Dukes of Hazzard-style in Downtown Detroit

Ouch. That was our first reaction after we saw the video up above, in which stunt driver Raymond Kohn goes full-on Bo and Luke Duke in a specially prepared Dodge Charger right in the middle of Downtown Detroit. The jump looks good – and, courtesy of the whistling-Dixie horn of the Charger, sounds good, too – until you see the landing. Like we said, ouch. The ramp stood just five feet tall, but since the bright orange '69 Charger was traveling around 55 miles per hour when it launched, the car soared 25 feet in the air over a distance of 134 feet. That's pretty impressive. Apparently, the car was modified to take the brunt of the landing forces at impact to help keep Kohn safe (relatively speaking, of course). The stunt was a promotion for the 65th annual Autorama Show, which is taking place this weekend at the Cobo Center in Detroit. Scroll down to watch a video interview with Kohn that was shot right after the stunt, and stick around till the end to see the automotive carnage close up. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: