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FCA registers 'Cuda' trademark, but we wouldn't get our hopes up

It seems Chrysler has submitted a trademark with the US Patent and Trademark Office for the name "Cuda," as first reported by Motor1. Fans of Mopar will instantly recognize this as the abbreviated name of Plymouth's classic Barracuda muscle car, which occasionally bared the shortened nomenclature. Though this might seem like a sign that FCA is considering a revival of the beloved machine, we wouldn't get our hopes up. See, rumors of a 'Cuda or Barracuda revival have circulated pretty much since the moment Dodge showed the modern Challenger and when it went on sale. And some of those rumors have involved the re-registering of the 'Cuda trademark, even as far back as 2010. Over the years, each rumor died a quiet death as time went on and no 'Cudas appeared on dealer lots. There is one rumor that's recent enough to still have a slim chance of realization, circa 2015 to be exact. It predicts a smaller Challenger-based car called Barracuda that could appear as a Dodge in both coupe and drop-top versions. However, we doubt it will come true, since FCA doesn't exactly have a large development budget, and we're not sure what the company would have to gain by making another sports car to sell below the Challenger. Odds are, it would cannibalize sales from the older, completely developed, and thus more profitable Challenger. Really, this trademark filing is probably just a defensive move for Chrysler. It will ensure that no one else can slip in and snag the name for their own vehicle. It should also help ensure that Chrysler has the rights to use the name on other products such as memorabilia. Sorry to crush your dreams. Related Video: News Source: US Patent and Trademark Office via Motor1Image Credit: Chrysler Rumormill Chrysler Dodge Coupe Performance hemi cuda

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

2018 Dodge Charger Pursuit ambush prevention system enhanced to protect cops

For the 2018 model year, Dodge has rolled out some minor but useful updates to the Charger Pursuit police car. It now features a larger infotainment screen standard. It moves from 5 inches to 7 inches. But if police departments wish, they can opt for a massive 12-inch touchscreen that can replace a cumbersome laptop computer. The new standard 7-inch screen will also be handy for using the now standard rear-view camera, as well as the "Officer Protection Package," which is a no-cost option. This package, like last year, uses the rear-view camera and parking sensors to monitor whether someone is approaching behind the car. It's main use is preventing ambushes. When something is detected, an audible alert is sounded, and the camera sends video to the screen for the officer to see what's behind the car. It can also trigger the lights to go on, the doors to lock, and the windows to roll up. Selecting the "Officer Protection Package" also adds the "Fleet Safety Group," a new feature for the Charger Pursuit. This group of options adds blind-spot monitoring and rear cross-traffic alert. Finally, a new color "IndiGo Blue," will be offered. It joins an array of factory and police-only colors for the Charger Pursuit. Interestingly, a Charger Pursuit can also be had in very bright colors such as "Go Mango" orange, and "TorRed" red. Related Video: