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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2019 Dodge Durango GT Blacktop | Blacked-out family hauler

We recently spent a day at FCA's Chelsea Proving Grounds here in Michigan, and after we had had a little too much fun driving the new 2019 Dodge Durango Pursuit, we took a ride in the updated Durango GT. New for 2019, the GT gets a new front fascia borrowed from its R/T and SRT brethren. It also gets standard LED fog lamps. The optional performance hood is inspired by the SRT model, with a single air duct and two heat extractors. In the rear. In addition to its updated styling, this tester was equipped with the Blacktop package, which gives the sporty new flair a menacing edge. It had glossy black wheels (20-inchers) and mirrors, and blacked-out badges on the exterior. At the rear, it had dual exhaust with bright tips. Inside, out tester featured carbon fiber accents, paddle shifters and a trailer brake control. The Dodge Durango GT is still powered by the 3.6-liter Pentastar V6, producing 295 horsepower and 260 pound-feet of torque. It's available in rear- and all-wheel-drive configurations, and can tow up to 6,200 pounds. It shifts gears via an eight-speed automatic transmission. RWD models get 19 mpg city, 26 highway, and AWD models suffer one mpg across the board. Our brief drive reconfirmed what we already knew about the Durango. It's a fun SUV that feels macho yet comfortable. For a vehicle that size, it really is fun to drive, and Dodge did a great job of making it feel like a lifted Charger. It's got plenty of room for the whole family, but you won't have to check your soul at the door. Have a gander at the video above, and be on the lookout for more videos coming from our day at FCA's proving grounds.Related Video:

Autoblog Podcast #407

Episode #407 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Sebastian Blanco talk about the Michelin Challenge Bibendum, the Toyota Mirai, and the BMW 3 Series falling off the Car and Driver 10Best list. We start with what's in the Autoblog Garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #407: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Challenge Bibendum Toyota Mirai fuel cell 3 Series falls off Car and Driver 10Best list In The Autoblog Garage: 2015 Acura TLX 2015 Dodge Charger 392 Audi Prologue Concept Hosts: Dan Roth, Steven Ewing, Sebastian Blanco Runtime: 01:07:55 Rundown: Intro and Garage - 00:00 Challenge Bibendum - 18:32 Toyota Mirai - 28:20 C/D 10Best - 44:52 Q&A - 53:52 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Acura Audi BMW Dodge Toyota toyota mirai challenge bibendum