2008 Dodge Ram 1500 Laramie Quad Cab Pickup 4-door 5.7l on 2040-cars

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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

Dodge Demon test mule spotted wearing unusual camouflage

The Dodge Demon apparently refuses to stay under wraps. The endless rollout of teasers continues each Thursday, but thanks to both Vin Diesel and our trusty spy photographer we have a whole suite of photos that show a nearly complete car in the flesh. This car appears to have been hiding in plain sight, as some of these photos were captured in the Detroit area. The car or cars in these photos is far less polished than the one shown in all of Dodge's teasers. The Air Grabber hood is unpainted, though it does come with some awesome hood pins. The same goes for the bolt-on fenders, as other pictures show a cleaner integration of the Demon's widebody modification. Despite the large Nitto logo on the top of the windshield, the cars in these photos are both wearing a set of Pirelli PZero All-season Plus tires on non-Demon wheels. It's as if drag radials aren't the best choice for winter driving. This car is fitted with two-piece Brembo brakes, but there's no telling if they're different than the standard Hellcat's. The decals on the side of the car may give clues to some of the Demon's equipment, but based on the LB Performance - commonly known as Liberty Walk- logo, the decals are likely more of a ruse than anything else. Liberty walk is famous in the tuning community for big, bolt-on body kits. The looks perfectly suit these test cars, though Borla exhaust and a Hurst shifter would be a wonderful addition to the Demon. Outside of that, there isn't much new to glean from these photos. Most of our questions about the Demon (horsepower, gearing, price) can't be had from pictures. Look for more news each Thursday in the lead up to the car's debut in New York in April. Related Video: Featured Gallery Dodge Demon Spy Shots View 14 Photos Related Gallery Dodge Demon Teasers View 17 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe dodge hellcat

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.