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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2018 Dodge Challenger GT Drivers' Notes Review | The right car for the season

Associate Editor Joel Stocksdale: Dodge uses the Challenger GT trim to denote its V6 all-wheel-drive model, but it seems apt for reasons besides that. The Challenger, even with a V6, is an excellent, affordable American grand tourer. It's still extremely stylish, despite barely changing looks since Dodge introduced it for the 2008 model year. The solid gray on this one was particularly attractive. It also seemed appropriate considering the Challenger's battleship size. This thing is truly massive. That's beneficial in the sense that it has an enormous trunk (perfect for touring), but not so much for maneuvering. But thankfully, it's easy to spot the corners, which helps a lot. The Challenger GT is a pretty able handler, too. It feels composed in corners, not too heavy, only mild body roll, and steering that weights up very naturally. The ride is relatively comfortable. It takes the edge off of most pavement imperfections, but you feel more than you might expect. So the Dodge Challenger GT has the style, space, and a decent balance of sportiness and comfort — which just leaves one thing left to address, the powertrain. And as it turns out, the V6 actually works quite nicely in the big Dodge. Under full throttle, you get an angry, throaty honk from the intake that, while not as smooth and classic as a V8, is still fairly satisfying. It also has more than adequate acceleration, if not exhilarating. It's a combo that makes not only a fun affordable GT car, but just a solid commuter with an extra dose of style. The only caveat is that if you need something more truly sporty, you may still want to look at a Camaro or Mustang. Associate Editor Reese Counts: I spent the latter half of last week in Idaho and Wyoming driving a pretty sweet Nissan 370Z in the snow. That car was equipped with tracks and skis and allowed me to do some pretty dumb things with few repercussions, though it was one of the loudest and most uncomfortable cars I've ever driven. Coming home to Detroit and a Destroyer Grey Challenger GT was a very nice change of pace. The thing is, this car is still plenty capable in the snow. I like the Challenger quite a bit, especially in the bonkers Hellcat and Demon guise. But not everyone needs a 700-plus horsepower brute that guzzles gas with a nearly unequalled thirst. The Challenger GT checks a lot of boxes. It looks good, it's comfortable, roomy and thanks to all-wheel drive, genuinely usable year round.

2015 Dodge Charger configurator opens up shop

Itching to get your hands on a new 2015 Dodge Charger? Your day is almost nigh, my friend While you're waiting, you can spec out how you'd want your muscle sedan to look as Dodge has included the revised four-door in its online configuration tool. Though it's not the most impressive or interactive of configurators we've seen, the site lets you choose any color you want (from the limited array available anyway) along with all the key options packages and such. First you'll need to choose a trim level though, but we're afraid the Hellcat version isn't part of this site, and the SRT site hasn't launched a configurator yet for the world's fastest production sedan, so you'll have to choose between SE, SXT and R/T trim levels. Related Video: