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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

That thing got a Hemi? Mopar engine kits make it easier to say yes

Thanks to a new kit from Mopar, classic car owners will have an easier time dropping Hemis into their muscle cars. The kit works with Mopar's 345 and 392 Hemi engines (5.7 and 6.4 liters respectively) and with cars built before 1975. The kit will run $1,795 and has everything needed to get one of the above engines running. The parts include a power distribution system, engine computer, engine and chassis wiring harnesses, O2 and intake air temperature sensors, ground wiring and a gas pedal. The kit is also designed to work with a manual transmission, but Mopar says a transmission such as the Torqueflite 727 and 904 can be made to work with the system. As for examples of the kit in action, take a look at the Jeep CJ66 and Dodge Challenger Shakedown that Mopar revealed this week at the SEMA show. Mopar also offers a few other parts to help complete the project, including various oil pans to clear subframes, a set of headers, and accessory drives for power steering and air conditioning. All of these parts are extra cost though. You'll also need an engine, and the 345 starts at $6,070, and the 392 runs $9,335. However, if you happen to already have one from 2014 or newer, that will work, too. Muscle car fans are getting more choices for their engine conversions. Chevrolet Performance already sells crate engines with "Connect and Cruise" kits to get its engines working in classic cars. The General also offers it with more engines. However, for people who want to keep a Mopar engine in their classic Chrysler, Dodge, Plymouth, or Jeep, this is a cool new option. Related Video: Featured Gallery Mopar Hemi V8 Engine Swap Kit Image Credit: FCA Aftermarket SEMA Show Chrysler Dodge Performance Classics FCA engine swap SEMA 2016

Find these Star Wars-themed Dodge muscle cars near you

Getting excited for the upcoming release of The Force Awakens? Well you're not alone. Aside from the legions of fans squeezing into their costumes to line up for the theatrical premier on December 18, Dodge has been roaming the streets of Los Angeles with three Star Wars-themed muscle cars. And you can track where they're going on Twitter. The trio includes a Charger and Challenger, both in SRT spec, with Hellcat engines, and wrapped to look like Stormtroopers from the First Order Legion like the Fiat 500e we saw at the LA show last month. They're joined by a Viper ACR done up in a black livery inspired by Kylo Ren – one of the villains in the upcoming sequel. The special squadron has been patrolling the streets of LA since Friday and will be through Monday. If you spot them, you can post their location to Twitter with the hashtags #Dodge and #TheForceAwakens – and if you haven't, you can see where others have in real time. As we go to press, they've already been spotted in Beverly Hills, at The Grove, and on Hollywood Boulevard. Of course, this isn't the first time we've seen cars used to promote Star Wars, or vice versa. Volkswagen famously channeled Darth Vader, Toyota used everyone's favorite droids to advertise the Prius PHEV, and Nissan used Stormtroopers to promote the Juke. Red Bull even had its whole team dressed up in costume at the 2005 Monaco Grand Prix. We doubt this will be the last time we'll see the Force propel itself on four wheels in our galaxy, either. Related Video: Specially Wrapped Dodge and Viper Vehicles Patrol L.A. Streets This Weekend in Celebration of Upcoming "Star Wars: The Force Awakens" - Fans can get their pictures taken with First Order Stormtrooper-themed white Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat, plus Kylo Ren-inspired black Dodge Viper ACR - Vehicles patrol Los Angeles-area streets Friday, Dec. 11 – Monday, Dec. 14 - Track vehicle locations in real time on Twitter using hashtags #Dodge and #TheForceAwakens - Dodge social media activation part of FCA US partnership with Disney and Lucasfilm to co-promote "Star Wars: The Force Awakens" opening in theaters December 18 December 11, 2015 , Los Angeles - The weekend before "Star Wars: The Force Awakens" opens in theaters worldwide, Dodge is taking to the streets of greater Los Angeles with a team of specially wrapped Dodge vehicles to give fans the opportunity to take photos and videos with them.