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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Stellantis launching at least 25 EVs for America by 2030

Stellantis has announced a wide-ranging plan for the company through 2030 covering everything from product to financials. The product plans are what really caught our attention, particularly for the surprise reveal of the first electric Jeep, as well as new teasers of the electric Ram 1500. But the company also provided more broad details on what we'll be seeing in the future including both electric cars and hydrogen fuel cell vehicles. All of the plans are in service of the Stellantis goal of reaching net zero carbon emissions by 2038. On that way, it plans for all European vehicle sales and half of all American sales to be electric by 2030. It will launch 75 new electric vehicles by that year, and at least 25 of them will be coming to the U.S. The first of those electric cars will be the aforementioned Jeep in 2023, but many Stellantis models will follow close behind. The electric Ram ProMaster will launch in 2023 as well. In 2024, we'll see the electric Ram (and its plug-in hybrid counterpart), two more Jeeps (an off-road model and a family-oriented model) and the Dodge electric muscle car. We'll get a preview of the Dodge with a concept this year. Then in 2025, Chrysler will launch its electric car, likely based on the Airflow concept. Stellantis has previously announced Chrysler will be fully electric by 2028, and it further announced that Alfa Romeo and Maserati will be fully electric by 2030. Stellantis is also working on hydrogen fuel cell vehicles, mainly for commercial use. For the U.S., it plans on offering a large, ProMaster-size hydrogen van in 2025. That year or a little later, it also has plans for a hydrogen heavy-duty pickup truck, presumably Ram 2500 and 3500. Stellantis CEO Carlos Tavares noted that among the benefits of hydrogen for large and commercial vehicles is being able to avoid compromising payload capacity, since hydrogen powertrains are lighter than giant batteries. Hydrogen filling times are quick relative to charging, too. The company will continue working on and offering advanced driver aids. This year it will offer hands-free cruise control like GM's Super Cruise and Ford's BlueCruise. In 2024, the company intends to introduce a system that is hands-free and won't require the driver to be watching it the entire time. The technology is being developed alongside BMW. These are, of course, broad plans, and they could change as time goes on. Expect more details as we get closer to individual product releases.

2015 Dodge Charger Pursuit prepares to keep Hellcats in line

Earlier today, Dodge pulled the wraps off its 2015 Charger SRT Hellcat - a 707-horsepower sedan capable of sprinting to 60 miles per hour in 3.7 seconds and reaching a top speed of 204 mph. Naturally, the car debuted in a bright shade of pull-me-over red, so it was fitting, then, that Dodge also brought its newly updated 2015 Charger Pursuit to keep everything under control.
No, cops won't be able to spec their Charger cruisers with the 707-hp Hellcat engine (oh man, imagine the chase scenes...), but law enforcement officials will be able to choose from either a 3.6-liter V6 or 5.7-liter Hemi V8, producing 292 hp and 370 hp, respectively. V8 models can be ordered with all-wheel drive, and Dodge estimates that with either engine, the Charger Pursuit can achieve up to 26 miles per gallon on the highway (thanks to the V8's four-cylinder mode).
Other updates for 2015 include improved braking power, a seven-inch display in the instrument cluster, a five-inch display in the center stack, and a new vehicle systems interface that could make it easier for police squads to install computer and radio equipment.