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Playing in the snow | 2017 Dodge Challenger GT First Drive

The previous day was miserable. An icy rain fell over Portland, Maine, coating the pavement and making even walking a chore. Driving a muscle car like the Dodge Challenger seems ill-advised. But this is exactly the weather Dodge hoped for, because we're here to test the new all-wheel-drive 2017 Challenger GT. The morning of our test drive dawns sunny and cold. The remnants of a late January nor'easter now past, we nonetheless steel ourselves for a day of unruly roads. Stepping into an inch of slush, we open the huge door, climb inside, and nestle into the heavily bolstered driver's seat. Immediately comfortable, we know the Challenger well. It's an old friend. Late in life, it's finally finding stability. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Heading onto the Maine turnpike, we're struck by the Challenger's poise. All-wheel drive civilizes the coupe's brutish nature. We confidently navigate the first on-ramp – still wet from the storm – and merge onto the highway. A rear-wheel-drive car would come unsettled here, yet this Challenger's 19-inch wheels wrapped in all-season Michelin rubber are not disturbed. At the very least, the specter of tire spin would have made us overcautious. All-wheel drive doesn't morph the Challenger into a Subaru Outback, but it does make the Mopar a realistic year-round option for buyers north of the Mason-Dixon line. Dodge arrived at this conclusion after some introspection. The Challenger and its sibling the Charger sedan are usually cross-shopped with each other, and design is often the deciding factor. With Charger AWD sales remaining strong (in 17 Northern states at least 50 percent of Chargers are sold with the system), not offering an all-wheel Challenger leaves money on the table. Ben Lyon, Challenger brand manager, says the common refrain was, "I would have bought a Challenger, or I would have bought a two-door muscle coupe, if it was available with all-wheel drive." View 50 Photos Naturally, the Dodges share an AWD system, which has an active transfer case and the ability to disengage the front axle, making the Challenger a rear-wheel-drive car in certain conditions to help save fuel. Ambient temperature, wheel slip, Sport mode, passing situations, and the driver's behavior can trigger the all-wheel capability.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Ralph Gilles responds to Dodge rumors, says brand is 'here to stay'

This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.
Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler's full-line brand by stating that the rumors are, "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" The idea of a "more focused" Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.