2000 Dodge Ram Ext 4wd Cloth on 2040-cars

Auto blog

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Dodge Demon lightweight by SpeedKore Performance comes to SEMA

We already know that the Dodge Demon is crazy fast. We experienced that firsthand. But its more than ample amounts of built-in speed doesn't mean that owners won't be tinkering with it to make it faster. But if you don't want to add more power (or even if you do), you can always make the car lighter. That's what SpeedKore Performance Group has done, and it will bring its lightweight carbon fiber Dodge Challenger SRT Demon to the SEMA show in Las Vegas, where it will be introduced by none other than rock legend Sammy Hagar. Last year, SpeedKore brought its carbon fiber-bodied Dodge Challenger SRT Hellcat to SEMA, and now it has applied the same treatment to the 840-horsepower Demon. The body panels and spoilers will be manufactured using SpeedKore's autoclave in Grafton, Wisconsin. SpeedKore will also be one of many companies bringing a modified Ford Mustang to SEMA. A carbon-bodied Ford Shelby GT350R by SpeedKore was recently featured on "Jay Leno's Garage." Last year, Leno also drove SpeedKore's 1970 Dodge Charger Tantrum, which features a carbon fiber front end and a 1,650-horsepower Mercury Marine engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Speedkore Dodge Challenger SRT Demon: SEMA 2017 View 13 Photos Related Gallery SpeedKore Performance 2018 Dodge Challenger SRT Demon News Source: SpeedKore Performance GroupImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Celebrities SEMA Show Dodge Coupe Lightweight Vehicles Performance dodge demon dodge challenger srt demon SEMA 2017 speedkore performance

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question