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How Dodge is making sure dealers don't gouge Demon buyers

The Dodge Challenger SRT Demon is a ridiculous 840-horsepower, limited-production machine that we're sure many are eager to purchase. But, they're probably not excited at the prospect of the massive dealer markups that accompany rare, high-performance cars. Fortunately, Dodge is taking steps to make sure buyers aren't paying thousands of dollars extra to get a car early, and its main method is production priority. Dodge announced that cars purchased at or below the MSRP of $86,090 will be the first ones the company builds and delivers. If a dealer sells an allocated car for more than the sticker price, that car won't be built until the high-priority vehicles have been. Dodge will also ensure fair distribution of the 3,000 Demons it will build by limiting the number of orders a dealer can submit. Dealers will be allocated a certain number of cars, and the amount will be based on how many Challenger and Charger Hellcats the dealer has sold. This should also help prevent dealers from hoarding cars and slapping sky-high prices on them. Also, the fact that every Demon comes with a number plate with the buyers' name on it should help prevent dealers from buying cars for the lot to mark up. In addition to revealing these measures, Dodge announced that buyers will be able to submit an order for a Demon at an eligible dealer tomorrow, June 21. The only dealers eligible for Demon ordering are those that have sold more than one Hellcat in the past 12 months. Cars will begin production this summer, and deliveries will begin in the fall. Related Video: Featured Gallery 2018 Dodge Challenger SRT Demon: New York 2017 View 48 Photos Image Credit: Drew Phillips Dodge Car Buying Car Dealers Coupe Performance dodge demon

Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

Special Dodge Challengers get Hellcat bits to celebrate Mopar's 80th birthday

This year, Mopar is celebrating its 80th anniversary, and it's doing so in two-tone style with this very limited edition Dodge Challenger. Only 160 of these Challengers will be built, with 80 in each paint scheme. Buyers can choose between either Billet Silver or the slightly painful sounding Contusion Blue, each of which gets a hand-painted Pitch Black top half. These Challengers are based on the existing 392 Shaker package, but come with an array of upgrades and tweaks. In addition to the custom two-tone paint, the shaker scoop and rear spoiler are painted in the same color, rather than the usual matte black. The cars come with 20-inch wheels and hand-painted 392 logos on the fenders. The 392 cu. in., or 6.4-liter if you prefer, engine produces the same 485 horsepower and 475 lb-ft of torque as its normal counterpart. This Mopar Challenger will have more access to cold air, though, since it has both the shaker scoop and the headlamp intake from the Challenger Hellcat. At the back, there's also exhaust tips borrowed from the most hellish of Challengers. Or at least the most hellish, so far. View 14 Photos Inside, the changes are more minor. Performance seats are added with embroidered Mopar logos in the backrests. The seats and other trim also feature a silver-colored Tungsten stitching. Naturally, a serial number badge makes an appearance inside, too. Owners will also receive a little box of goodies including a booklet, signed rendering, keychain, additional badge, and a certificate showing the date of manufacture. The overall package is rather attractive, but it isn't cheap. To own one of the few Mopar Challengers, you'll have to fork over $56,885. That's a significant premium over the 392 Scat Pack Shaker, which starts at just $44,890 and makes just as much power. You'll also be able to get a 392 Scat Pack Shaker right away, while the Mopar special edition won't be out until spring. Plus, you may not get it until summer because the hand-painting process takes some time. Of course, for some people, the cost and the wait are worth the exclusivity. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.