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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

2018 Dodge Challenger GT Drivers' Notes Review | The right car for the season

Associate Editor Joel Stocksdale: Dodge uses the Challenger GT trim to denote its V6 all-wheel-drive model, but it seems apt for reasons besides that. The Challenger, even with a V6, is an excellent, affordable American grand tourer. It's still extremely stylish, despite barely changing looks since Dodge introduced it for the 2008 model year. The solid gray on this one was particularly attractive. It also seemed appropriate considering the Challenger's battleship size. This thing is truly massive. That's beneficial in the sense that it has an enormous trunk (perfect for touring), but not so much for maneuvering. But thankfully, it's easy to spot the corners, which helps a lot. The Challenger GT is a pretty able handler, too. It feels composed in corners, not too heavy, only mild body roll, and steering that weights up very naturally. The ride is relatively comfortable. It takes the edge off of most pavement imperfections, but you feel more than you might expect. So the Dodge Challenger GT has the style, space, and a decent balance of sportiness and comfort — which just leaves one thing left to address, the powertrain. And as it turns out, the V6 actually works quite nicely in the big Dodge. Under full throttle, you get an angry, throaty honk from the intake that, while not as smooth and classic as a V8, is still fairly satisfying. It also has more than adequate acceleration, if not exhilarating. It's a combo that makes not only a fun affordable GT car, but just a solid commuter with an extra dose of style. The only caveat is that if you need something more truly sporty, you may still want to look at a Camaro or Mustang. Associate Editor Reese Counts: I spent the latter half of last week in Idaho and Wyoming driving a pretty sweet Nissan 370Z in the snow. That car was equipped with tracks and skis and allowed me to do some pretty dumb things with few repercussions, though it was one of the loudest and most uncomfortable cars I've ever driven. Coming home to Detroit and a Destroyer Grey Challenger GT was a very nice change of pace. The thing is, this car is still plenty capable in the snow. I like the Challenger quite a bit, especially in the bonkers Hellcat and Demon guise. But not everyone needs a 700-plus horsepower brute that guzzles gas with a nearly unequalled thirst. The Challenger GT checks a lot of boxes. It looks good, it's comfortable, roomy and thanks to all-wheel drive, genuinely usable year round.

2015 Ford Mustang vs. Camaro and Challenger [w/poll]

The horsepower wars are tightening among the Detroit Three, as the Ford Mustang, Chevrolet Camaro and Dodge Challenger are getting bigger, more powerful, and yes, more fuel efficient.
That came into sharper focus this week as more information was revealed about the most insane Challenger ever - the 707-horsepower Hellcat - followed quickly by Ford's in-depth showcase of the 2015 Mustang in Dearborn.
It's shaping up to be a golden age for enthusiasts, and what's under the hood is becoming more important than ever.