1967 Dodge W-200 Power Wagon Camper Special on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Turn up the volume: Flat out in the Dodge Charger Scat Pack

The 2019 Dodge Charger R/T Scat Pack is a rare breed in the car market. It's a reasonably affordable large sedan with a huge honking V8 and rear wheel drive. You know, the perfect car for this Fourth of July. Or any day ending in Y, really. The R/T Scat Pack is the second most powerful version of the sedan with a 6.4-liter naturally aspirated V8 making 485 horsepower and 475 pound-feet of torque. Only the 707-horsepower Hellcat is a more powerful Charger. But power is only part of the story. The other part is the noise. The V8 has a gritty, dirty rumble to it. We recorded it cruising up on-ramps, down shifting, and got a few standing revs out of it. Check out the video to hear for yourself.

Watch a Dodge Challenger Demon break 200 mph

We all know that the Dodge Challenger Demon is a monster in short bursts. Its 840 horsepower and drag-ready tires allow it to hit 60 mph in a claimed 2.3 seconds on the way to a sub-10-second quarter-mile time. But it turns out that the Demon doesn't run out of grunt after the quarter-mile. This was proven by a group that took one to the runway where space shuttles landed, Johnny Bohmer Proving Grounds in Florida. There they hit a top speed of 203 mph. Dodge doesn't give a top speed for the Demon, but for a bit of comparison, the 707-horsepower Hellcat Widebody has a top speed of 199 mph. Watching the video, it's interesting how calm things appear to be in the cabin. There doesn't appear to be much vibration, and the car was clearly staying steady in a straight line, since the driver hardly moved the wheel. And before you know it, the 2.3-mile run is over. The run's not official unless a record-keeping body is witnessing it, and there will surely be Demons out there trying to beat this run, but it's sure fun to watch in the meantime. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.