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3-row Jeep Wrangler, V8 Kaiser ambulance, and more from Mopar for SEMA

SEMA is back this year, and as is tradition, the American Stellantis brands Jeep, Ram, Dodge and Mopar are bringing some truly amazing concepts to the show. The brands have come up with seven vehicles, four from Jeep, two from Ram and one from Dodge. Some of them show off the current Mopar catalog and possible future parts, while others are just really cool customs. Let's check them out. Jeep Wrangler Overlook Jeep Wrangler Overlook concept View 8 Photos We're starting off with perhaps the most interesting of the concepts on display, the Jeep Wrangler Overlook. And you'll notice right off the bat that it's longer than your average Wrangler Unlimited. It's actually a full foot longer. And it doesn't just add cargo space, it adds passenger space. There's a third row of seats in the Overlook. Those seats also necessitated the safari-style custom rear roof. It's 5 inches taller than a regular Wrangler roof to provide headroom for rear occupants. It also made room for the extra windows. Front passengers also get a fancy single-piece roof section with a pop-up glass section, and the interior features black leather and bronze accents. Other body changes include a custom hood, a narrower front bumper for improved approach angle and a widened rear bumper to protect the longer tail. It also gets custom front bumper lights, Jeep Performance Parts (JPP) A-pillar lights and tubular side steps. The Overlook also rides on the Jeep Performance Parts (JPP) 2-inch lift kit with Fox shocks and 20-inch wheels with 37-inch tires. We wouldn't have thought a three-row Wrangler would be something that would reach production, and it's still unlikely. But, this looks really good. And when Land Rover already offers a third row in the Defender, and is working on a stretched version, we're starting to wonder if Jeep should think about an even more stretched Wrangler. Kaiser Jeep M725 Kaiser Jeep M725 concept View 11 Photos Next up is this year's resto-mod from the Stellantis crew. They found an old Kaiser Jeep M725 military ambulance and did a few things to make it a more modern, go-anywhere super tailgater. Under the hood is a 485-horsepower 6.4-liter V8 paired to an old-school TorqueFlight 727 automatic transmission, shifted by a B&M shifter housed in a repurposed ammunition box. It's still four-wheel drive and has the old axles, but they're attached via a coil-spring suspension instead of the original leaf packs.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Mopar updates owner apps to make car ownership easier

Owners of any Fiat Chrysler vehicle will want to head to the Apple App or Google Play store to download the latest version of their brand-specific smartphone app. Developed by Mopar, the new suite of FCA Owner apps specific to each brand pack a number of valuable features. For starters, the apps let owners access information like maintenance schedules, service history and recall notices. The apps also include an array of how-to information and instructional videos, offer push notification for important updates like maintenance offers and recall alerts, and allow customers to schedule test drives and receive quotes from their local dealers for new vehicles. But that's just the tip of the proverbial iceberg. The FCA Owner apps also feature an augmented reality function that helps drivers identify instrument-panel icons. There's a Parking Reminder feature that helps drivers remember where they parked their car, guides them back to their parking spot and tracks the time left on the meter. Finally, there's an Accident Assistant feature that helps drivers record the specifics of an accident, upload insurance information and take photos of the scene. It'll even help find the closest certified collision repair facility, schedule an appointment and access roadside assistance. The apps are available for any Chrysler, Dodge, Ram, Jeep, Fiat or Alfa Romeo built from 2011 till today, and are available for either iOS or Android. If you've got more than one FCA vehicle in your garage, you needn't download multiple versions of the app as they'll work on any model the Italian-American automaker offers. Mopar Enhances FCA Owner Apps - Redesigned FCA Owner apps offer a wide range of VIN-specific information - Owners can access maintenance schedules, service history, recall notices and more - "Augmented reality" function, beginning with 2015 models, allows owners to use camera feature on mobile devices to scan and identify instrument panel icons - Industry-first Accident Assistant feature helps owners easily document important accident information and quickly locate a certified repair facility - Individual brand versions of the app support all FCA brand vehicles - FCA Owner apps are free to download for both iOS and Android mobile devices May 29, 2015 , Auburn Hills, Mich. - The Mopar brand has redesigned and enhanced its suite of FCA Owner apps, putting more resources than ever at owners' fingertips with easier access to vehicle and lifestyle information.