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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Rare Dodge Shelby Dakota is a very '80s sport truck

The late-great Carroll Shelby built an incredibly successful career of making all sorts of cars faster, more often than not, with a bigger or more potent engine under the hood. The icons are well known—legends like the Shelby Cobra, GT350 Mustang, and the big GT500. But by the 1980s, Shelby was plying his trade over at Chrysler, at the behest of chairman Lee Iacocca, churning out special editions like the Dodge Shelby Charger, zippy CSX, rorty GLHS, and this—the 1989 Shelby Dakota muscle truck. 1,500 of these racy pickups were built for just one year and a whole two-and-a-half decades later they still turn heads. This one especially. The spotless pickup recently turned up for sale online , and its odometer reads a claimed 25,307 miles. So what makes these rarified work trucks special? As with most Shelbys, it starts under the hood. Up until 1989, the standard Dodge Dakota pickups were offered in only four-cylinder and V6 variants. But Dodge (and Shelby) wanted more, so the larger 5.2-liter Magnum V8 from Dodge's full-size pickup was shoehorned into the midsize Dakota, albeit not effortlessly. To fit, Dodge had to swap the V8's belt-driven fan for an electric unit mounted in front of the radiator. That did the trick, as well as earned the V8 a few extra ponies, pushing the special Dakota up to 175 horsepower and 270 lb.-ft. of torque. That performance may sound paltry by today's standards, but in 1989 it was seen as quite sporty, and netted a zero to 60 mph dash in 8.5 seconds. A four-speed automatic with lockup torque converter transmitted that power to the rear wheels. Additional Shelby performance goodies included a limited-slip differential, transmission cooler, along with a host of eye-catching body mods, including a unique air dam and bumpers, Shelby floor mats, monogramed seats and door panels, a "CS" steering wheel, 15-spoke hollow alloy wheels, and shouty body graphics. While the Shelby Dakota didn't return for 1990, its V8 legacy did continue, and in 1991 the 5.2-liter eight-cylinder became an option on new Dakotas. Of the 1,500 Shelby Dakota pickups built, 860 were dressed in red while a rarer 640 came adorned in Bright White. This '89 is said to be #245 of those white trucks, sold new to its original (and sole) owner in Mechanicsburg, Pennsylvania, for $15,985 (the Shelby package cost $3,933 in its day). Currently, it's demanding bids north of $10,000 for its low-mileage originality. Related Video: This content is hosted by a third party.

Ralph Gilles shares how he imagined a modern-day Dodge Rampage in 1995

Fiat-Chrysler Automobiles (FCA) design boss Ralph Gilles kicked off the company's 24-hour Design Sketch Battle by sharing an image of a mini-truck he drew in 1995. Called Tomahawk GTR, it never reached production. Gilles sketched the Tomahawk GTR when he was about 25 years old. He was a designer at the time, he wasn't promoted to a managerial position until 1998, and his obsession with performance already permeated the cars he drew. The Tomahawk GTR takes the form of a two-door, two-seater pickup with a muscular-looking front end, pronounced wheel arches, and a sizable spoiler over the cargo box. The wheels look almost Porsche-like. "I guess I was dreaming up a modern-day Rampage back then. This must be what happens when a want-to-be racer draws a truck," he wrote on his Instagram page, referencing the small, unibody pickup Dodge made from 1982 to 1984. His sketch moved the company's then-current design language in a sportier direction. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge hasn't released a successor to the Rampage yet, at least not in the United States. The Fiat-based 700 that sister company Ram sells in Mexico is the closest thing available in 2020, but there's no indication it will be sold in America anytime soon. The firm used the Tomahawk name on a Viper-powered motorcycle concept introduced in 2003, and it dusted it off again for an SRT design study created in 2015 for Gran Turismo.  We may see a Rampage for the 2020s emerge from the Design Sketch Battle. The photo accompanying FCA's announcement depicted a Dodge Challenger Hellcat turned into a pickup and fitted with a front end borrowed from a Ram 1500. The contest's winners will be announced on Instagram today.  Instagram has recently turned into a window through which enthusiasts can peek into Gilles' mind. He published a futuristic-looking sketch in March 2020 that poked fun at the Charger and Challenger owners who leave the yellow protective stripes on their car while potentially shedding light on Dodge's next design language. Design/Style Dodge Truck