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2016 Dodge Viper ACR First Drive [w/video]

The Dodge Viper is not a comfortable car. Livable, yes. The interior is covered in fine materials. But you still climb over a hot door sill to enter the tiny cabin. And the frequency range of the engine's noises seem specifically designed to cause headaches. What happens, then, if you remove all pretense of civility from a Viper and add equipment solely aimed at improving lap times? You would have the 2016 Dodge Viper ACR. In terms of achieving its purpose, this car is a absolute success. In many ways it's also the most honest Viper of the current generation. Prices start at $121,990 (including $2,100 gas-guzzler tax and $1,995 destination), or $32,900 more than the least expensive Viper. In ACR trim, the Viper loses the under-carpet padding, 9 of 12 speakers plus amplifier, carpet and trim from the cargo area, and sound deadening in front of the rear wheel wells. The parts of the interior still covered add healthy amounts of Alcantara or optional carbon fiber. That weight loss is compensated by the addition of go-fast bits like the giant rear wing (or the larger "x-wing" on the Extreme Aero Package), 10-way adjustable Bilstein Motorsports shocks, Brembo carbon-ceramic brakes, a rear diffuser, and a front splitter. Total claimed curb weight is 3,392 pounds in Aero trim (standard ACR trim is 18 pounds lighter), which is within a few stone of the rest of the Viper lineup. The diffuser strakes and leading edge of the splitter are removable, made to be replaced after rubbing on track tarmac and make street driving slightly more practical. Not that you'd want to drive the ACR on the street, with the lack of noise insulation and spring rates twice as stiff as the Viper TA, but it is street-legal. Dodge claims the DOT-approved Kumho Ecsta V720 tires on the ACR allow faster lap times than some race compound tires. Our test was limited to on-track shenanigans at Virginia International Raceway. Which is fitting because we wouldn't have anything good to say about driving the car on the street. The ACR is, essentially, a race car sold in the showroom, although with the Viper's 1 of 1 customization program, your custom build can include as many creature comforts as you like. Lined up in pit lane at VIR, the Viper ACRs for our evaluation blur the air with heat shimmer. All of the test cars have air conditioning, but that shuts off at full throttle with a six-second reset.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Junkyard Gem: 1988 Dodge Aries America LE Station Wagon

During the late 1970s, Chrysler appeared doomed as outdated car designs and a second catastrophic oil crisis caused by Middle Eastern conflict hammered sales. Chrysler had some successful economy cars made by Mitsubishi or based on Simca designs, but the need for an efficient, modern front-wheel-drive platform grew desperate. After a government bailout in 1979 bought some time, CEO Lee Iacocca masterminded the creation of the all-new K Platform, which hit showrooms for the 1981 model year. The first two K-Cars, the Plymouth Reliant and Dodge Aries, were big sales successes, and Chrysler went on building vehicles based on the platform through 1995. Here's an example of the later Aries wagon, found in a Phoenix self-service wrecking yard. The "true" K-Cars were the Aries, the Plymouth Reliant, the Chrysler LeBaron, and the Dodge 400. They have become very rare in wrecking yards today, so I honor their historical significance by documenting the ones I find. During my junkyard expeditions, I have photographed this '81 Aries wagon, this '81 Reliant wagon, this '82 Aries wagon, this '82 400 coupe, this '82 LeBaron convertible, this '83 Aries sedan, this '83 LeBaron Town & Country wagon, this '85 LeBaron woodie convertible, this '86 Aries sedan, this '86 LeBaron Town & Country wagon, this '86 Reliant wagon, and this '89 Reliant coupe. The early K-Cars could be purchased with optional Mitsubishi Astron 2.6-liter four-cylinder (complete with "HEMI 2.6" badging), but in 1988, the choices were down to a 93-horsepower 2.2-liter Chrysler-built four-cylinder or a 2.5-liter version of the same engine rated at 96 horses and 13 extra pound-feet of torque. This car has the 2.2. The "America LE" trim level was the only one available for the 1988 Aries, and it resulted in a fairly Spartan car. Tough, scratchy cloth upholstery and lots of hard plastic were the order of the day. The MSRP on this car started at $7,695, or about $16,770 in 2018 dollars. That's a lot of car for that kind of money. For comparison, the rear-wheel-drive (and much bigger) 1988 Pontiac Safari wagon went for nearly twice that price. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. By 1988, the Aries wagon was looking pretty old, but it was a bargain.