2005 Dodge Neon on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2020 Dodge Challenger Review & Buying Guide | The most muscular muscle car

Despite going more than a decade without a complete redesign, the Dodge Challenger is alive and well, and still worth your consideration. Primarily, it offers more of a classic muscle car experience focused on straight-line performance and comfort that its rivals from Ford and Chevy that skew closer to sports car dynamics. The Challenger has the brash, broad-shouldered design to match that muscle car feel, too. And its big body brings more space and practicality than the competition. The 2020 Dodge Challenger also has a few unique bragging points. It's the only one of the modern pony cars to offer all-wheel-drive, which is a boon to people living in snowy parts of the country. And the Hellcat Redeye is still the most powerful pony car on the market with a whopping 797 horsepower from its supercharged 6.2-liter V8. Of course, there is a multitude of other Challenger models beyond those two examples, though, with many customization options from colors to wheels and trim. We think pretty highly of them all, proving that just because something is getting on in years doesn't mean it's any less relevant.  What's new for 2020? The 2020 Dodge Challenger brings a small number of updates. There are new wheel designs for every trim except the base rear-drive SXT. Three new colors are available with typically excellent Mopar names: Hellraisin, Sinamon Stick and Frostbite. Dodge has also made some welcome efforts to spruce up the interior with stitched dash and door panels on leather-equipped Challengers, carbon fiber trim and faux suede options for V8-powered cars and caramel-colored Alcantara for the GT, R/T and R/T Scat Pack trims.   What's the interior and in-car technology like? The Challenger's interior certainly isn't as characterful and flamboyant as its exterior would suggest. The Mustang and Camaro are more interesting and distinctive inside. Still, there are some interesting design flourishes that spruce things up, from the base trim's standard houndstooth cloth to the two-tone leather choices available as options. Besides, we're not sure how flamboyant you need the interior to be in a car available in electric orange, blue, green and purple paint colors. Furthermore, what the Challenger interior may lack in visual pizzazz, it makes up for with space (see below) and technology. A 7-inch touchscreen is standard, but all trim levels have an 8.4-inch version available as an option or standard.

'Baby Driver' is a car chase movie set to music

The Fate of the Furious is certainly the 6,000-pound SUV in the garage of automotive movies, but that doesn't mean gearheads are starved for options. The upcoming film Baby Driver looks to be a winner for car guys, featuring exciting chases with cars including a "hawk-eye" Impreza WRX, a Dodge Challenger, and a 1980s Chevy Caprice. The movie is written and directed by Edgar Wright, whom you may know as the man behind movies such as Sean of the Dead, Hot Fuzz, and Scott Pilgrim vs. The World. And based on the two trailers released so far, seen above and below, it's about a young man by the name of Baby, who is a getaway driver for criminals. He's apparently the best in the business, and the secret to his success is the music he listens to while he's driving. He also wants out, but his boss, played by Kevin Spacey, has no intention of letting him go. Spacey is one of a number of major stars in the film, including Jamie Foxx and John Hamm. The driving action shown in the trailers definitely looks entertaining. The WRX is seen doing an array of drifts and J-turns. There is some driving precision on display here that wouldn't be out of place in a Gymkhana video. And it looks like Wright's attention to detail in his shots and transitions, as well as some solid comedy relief, are all going to be present. The film comes out this August. Related Video: News Source: Sony Pictures Entertainment / YouTube via Road & TrackImage Credit: Sony Pictures Entertainment / YouTube TV/Movies Chevrolet Dodge Subaru Videos baby driver