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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Dodge Challenger Hellcat driver arrested hellbound at 160 mph

When fisherman catch big fish, they want the world to know about it. That's approximately how the Indiana State Police felt when they busted a 707-horsepower muscle car booking it at more than 160 miles per hour. The ISP were chuffed enough about the catch that they put out a press release titled, "160 Mile Per Hour Hellcat Tamed On The Indiana Toll Road." The Dodge Challenger Hellcat driver, J. Jesus Duran Sandoval, told the arresting officer that he was "just trying to get to Maryland." The incident began just after Trooper Dustin Eggert finished helping a stranded motorist on the toll road at about 7 p.m. Eggert was merging back into traffic when he saw the Hellcat blast past at well beyond the 70-mph speed limit, allegedly weaving through traffic and — shock! — not using a turn signal for lane changes. With a Bandit on his hands, Eggert took the role of Smokey, and just like Burt Reynolds movies, couldn't catch the offender. Seems that Indiana State Police Dodge Charger Pursuit vehicles are speed limited to 150 mph, allowing the Hellcat to pull away. Eggert radioed for officers ahead to look out for the red baron, but received an assist before other LEOs swooped in: Eggert caught up to the Hellcat 11 miles down the road when the red coupe got held up behind two semis driving next to one another on the two-lane toll road. Sandoval pulled over, admitted he was doing a little more than 160 mph, then delivered The "Maryland" Defense unfazed by the fact that Maryland was more than 500 miles from his location. Turns out that 38-year-old Sandoval, from Lake Geneva, Wisconsin, was also unbothered by driving on an expired license. The coppers took Sandoval to the LaPorte County Jail and booked him on reckless driving, bond set at $505, court date set for April 2. The ISP said this is the second time in two weeks they've busted someone doing more than 130 on the Indiana Toll Road. It's the second time in a year they've busted a Hellcat doing so — in April 2017, another pilot played Bat out of Hellcat at 158 mph, explaining his speed as a bit of show-and-tell for his friends in the car. View 142 Photos Related Video:

FCA registers 'Cuda' trademark, but we wouldn't get our hopes up

It seems Chrysler has submitted a trademark with the US Patent and Trademark Office for the name "Cuda," as first reported by Motor1. Fans of Mopar will instantly recognize this as the abbreviated name of Plymouth's classic Barracuda muscle car, which occasionally bared the shortened nomenclature. Though this might seem like a sign that FCA is considering a revival of the beloved machine, we wouldn't get our hopes up. See, rumors of a 'Cuda or Barracuda revival have circulated pretty much since the moment Dodge showed the modern Challenger and when it went on sale. And some of those rumors have involved the re-registering of the 'Cuda trademark, even as far back as 2010. Over the years, each rumor died a quiet death as time went on and no 'Cudas appeared on dealer lots. There is one rumor that's recent enough to still have a slim chance of realization, circa 2015 to be exact. It predicts a smaller Challenger-based car called Barracuda that could appear as a Dodge in both coupe and drop-top versions. However, we doubt it will come true, since FCA doesn't exactly have a large development budget, and we're not sure what the company would have to gain by making another sports car to sell below the Challenger. Odds are, it would cannibalize sales from the older, completely developed, and thus more profitable Challenger. Really, this trademark filing is probably just a defensive move for Chrysler. It will ensure that no one else can slip in and snag the name for their own vehicle. It should also help ensure that Chrysler has the rights to use the name on other products such as memorabilia. Sorry to crush your dreams. Related Video: News Source: US Patent and Trademark Office via Motor1Image Credit: Chrysler Rumormill Chrysler Dodge Coupe Performance hemi cuda