(damaged) 2005 Dodge Magnum R/t Wagon 4-door 5.7l Hemi on 2040-cars

Auto blog

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Widebody Challenger Hellcat spotted with no camouflage

Well this is a mightily mysterious muscle car. One of our photographers caught this Dodge Challenger out testing without any camouflage. At first glance it looks like an SRT Demon, since it has the same widebody flares and front spoiler of the hellacious Challenger. However, the hood is from a garden-variety Hellcat (as if such a thing existed...), the rear spoiler has an SRT Hellcat badge, and the wheels don't come from the kitty or the Hellspawn. We have two theories as to what this SRT mishmash may be. Our first is that this is perhaps a next-generation Hellcat that takes advantage of some of the Demon's developments. It could have a more potent engine under the hood, perhaps with the extra fuel pumps and air-conditioned intercooler, along with the Demon's beefier driveline. It would be a way to keep the Hellcat relevant, and a way for people who might miss out on the one-year-only Demon to get the next closest thing. Our other theory is that this is an all-wheel-drive Hellcat. The wide fender flares and chin spoiler appeared on an all-wheel-drive Challenger concept before they made their way to the Demon. And with the introduction of the Grand Cherokee Trackhawk, we know that Mopar has an all-wheel-drive system that can handle the grunt of the 707-horsepower Hellcat mill. If an all-wheel-drive Hellcat is in the cards, it would be another way to keep the Hellcat line fresh without too much investment, and would be a treat for fans of the old all-wheel-drive concept. It would also probably be a great seller here in snowy Michigan. Oh, and it would certainly post some amazing 0-30 acceleration times. Related Video:

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: