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Federal grand jury issues subpoenas to U.S. FCA dealers

Despite an attempt to clarify and backtrack, it seems the investigation into Fiat Chrysler Automobile's false sales reporting is picking up steam. According to Automotive News, FCA dealers and regional offices have received subpoenas ordering them to supply documents and testimony to a grand jury in Detroit. Of course, the dealers are objecting to the request. They claim the subpoenas are too broad and would require them to hand over too much personal information, like personal phone numbers of dealer employees going back years. The group wants to make it clear that FCA has clarified its sales reporting and that the issue is with the manufacturer, not dealers. The dealers say that FCA employee records and testimony should be enough. It's rumored that a dealer group is the one that sparked the investigation in the first place. FCA confirmed on July 18 that it indeed was under investigation by a number of federal agencies. Although they've clarified their position regarding sales reporting, the fraud investigation continues full steam. Related Video:

Dodge Challenger Shakedown: '71 body, new guts

While Jeep has created a number of vintage-bodied custom vehicles with modern components, this year's SEMA show plays host to Dodge's take on the idea. The Shakedown concept began life as a 1971 Challenger and ditched almost everything in it, including the engine and chassis. What's left is a modern car with a retro look. The chassis was a particularly complicated part of the job, since the Challenger was originally a unibody car. However, Dodge chose to separate the Challenger's iconic body from its structural parts, and moved it onto a custom, one-off chassis from which the body can be removed as needed. The chassis also carries lowered suspension, Challenger Hellcat brakes, and a 6.4-liter 392 Hemi V8 connected to a six-speed manual transmission from the Viper. Dodge also installed the engine using the new Hemi engine swap kit from Mopar. With the shaker cold-air intake and custom exhaust, the Shakedown's powerplant makes 485 horsepower. View 13 Photos The body itself received plenty of tweaking as well. Dodge shaved off the drip rails, door handles, and turn signals for a cleaner look, and also fitted the grille, headlights, and taillights from a 2017 Challenger. The whole thing is finished in matte black paint with a "vibrating" stripe offset on the left side. The Shakedown also gets 20-inch Slingshot rear wheels and a pair of custom 19-inch versions for the front. On each fender is a bright red "392" decal that uses the same font as the labels on classic Mopars 360 cubic-inch V8s. Inside, the Shakedown gets the same radical upgrade as the chassis. Two Viper seats accompany a Viper steering wheel, and the rear seats are gone altogether. The Viper gearbox is shifted with a Challenger Hellcat gear knob, and carbon-fiber accents and leather adorn the wheel, door panels, instrument panel and center console. Related Video: Image Credit: FCA, Joel Stocksdale SEMA Show Dodge Coupe Concept Cars Performance

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.