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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge shows can-do attitude with grand Can'avan sculpture

There are lots of ways to celebrate an important birthday, and all of them are well deserved. You can throw a big party, buy yourself something nice, or - if you're the altruistic type - do something for others in need. The latter is how Chrysler has opted to mark the 30th anniversary of its Dodge Grand Caravan and Chrysler Town & Country.
Together with hunger-advocacy organization Canstruction, the Chrysler Foundation has built a full-scale replica of the Grand Caravan out of 30,000 food cans in the square at the corner of Yonge and Dundas in Toronto, a ways down the highway from where the real vans are built in Windsor. The sculpture was built over the course of 10 hours by 30 volunteers and was displayed earlier this week.
Now the installation is being taken down, and the cans of food are being donated to the Daily Bread Food Bank, which will assemble them into 2,000 food baskets to be distributed to those in need through its network of 200 food banks across the Canadian metropolis. Check out a neat time-lapse video of the build and the press release below.

Junkyard Gem: 1990 Plymouth Voyager Turbo

There was a time when the word "TURBO" was king, and even Detroit minivans came with nervous, hair-drier-boosted engines and screaming TURBO badging. Why, some of them even had manual transmissions (sadly, not this van) and in the case of the 1990 Plymouth Voyager Turbo I spotted in a Denver self-service wrecking yard, a lysergic purple paint plus a Bordello Red interior. The first-generation Voyager minivan (not to be confused with the full-sized B-series Voyager van that preceded it) was a tremendous smash hit for Chrysler. Because it came from the K-Car platform, most of the powertrain options available for other members of the many-branched K Family Tree— from the Mitsubishi Astron to the Chrysler turbo 2.5— went into the Voyagers, Caravans, and Town & Countries. The turbocharged 2.5-liter four, rated at 150 horsepower, was an option for the 1989 and 1990 Voyagers. That doesn't sound like much today, an era in which the Voyager's descendants churn out close to 300 horses, but it was lunacy for a front-wheel-drive family hauler that weighed just over 3,000 pounds. And people eventually discovered they could be made far faster than stock. Voyager shoppers could get five-speed manual transmissiona with their Turbo 2.5 engines, though few did. Still, there were more Voyagers and Caravans with the 5-speed than you might think, in part because of the manual transmission's lower cost. The slushbox didn't conquer the Chrysler Corporation Minivan World until 1996. Nissan probably had the most vividly red interiors of the late 1980s and early 1990s, but Chrysler didn't lag far behind. Look at these acres of shiny red plastic and tough, red I Can't Believe It's Not Velour! Because minivans remain useful for decades, most of them have high odometer readings by the time they get junked. So at a little over 115,000 miles, this one may have had a busted speedometer cable. Speedometers reading better than 85 mph were legal after 1981, but perhaps Chrysler decided not to encourage lead-footed hoonery among minivan drivers. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auntie Entity pitching "the best-loved minivan in the world." Featured Gallery Junked 1990 Plymouth Voyager Turbo View 19 Photos Auto News Chrysler Dodge Automotive History Minivan/Van dodge caravan