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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

IIHS says these are the safest cars of 2013

The Insurance Institute for Highway Safety (IIHS) has revealed its annual list of Top Safety Picks, an award that highlights automobiles it says offer "superior crash protection." A new and still more significant award, the Top Safety Pick+ honor, is given to those vehicles that earn good ratings for occupant protection in four out of five areas of measure. And while some 117 vehicles were given the TSP seal of approval for 2013, just 13 passed muster for TSP+.
To be fair, IIHS only evaluated 29 vehicles with its new testing procedures for TSP+ (we'd expect that the number of qualified cars will rise substantially for 2014). Luxury and Near Luxury midsize cars were the first groups evaluated, followed by midsizers in the Moderately Priced Cars category - unsurprisingly, it's only midsize cars that you'll find among the class this year.
Only two luxury sedans made the list of 13 for 2013: the Acura TL and Volvo S60. The other 11 cars on the list included entries from domestic, Japanese and German car makers: Dodge Avenger, Chrysler 200, Ford Fusion, Honda Accord (sedan and coupe), Kia Optima (but not its close kin, the Hyundai Sonata, strangely), Nissan Altima, Subaru Legacy and Outback, Suzuki Kizashi and the Volkswagen Passat all made the grade.

California Highway Patrol powers up with Charger Pursuits

Residents of California, you'll want to adjust your rear-view mirrors and remain vigilant for the menacing maw of the Dodge Charger. The California Highway Patrol (CHP) ordered 580 Dodge Charger Pursuit cars to start replacing the organization's oldest vehicles. According to the CHP's director of communications, Fran Clader, these old cars are patrol versions of the Ford Crown Victoria, Ford Explorer and Dodge Charger. The cars will be delivered over the next two years with the majority equipped with Fiat Chrysler's 3.6-liter V6 engine. The unit makes 292 horsepower in the Charger and is found in everything from the Jeep Wrangler to the Chrysler 200. There will be a handful of Chargers with the 5.7-liter V8 found in the Charger R/T, but Dodge and Clader said they will just be used for training. Bick Pratt, head of FCA US government sales and operations, said the order represents a move back toward four-door police cars. "The CHP is ordering our Charger Pursuit vehicle to reintroduce the sedan into their patrol vehicle fleet," Pratt said. "That's important to us because it reflects a shift back to sedans by a progressive agency like the CHP." Chargers may show up in local law enforcement fleets. Pratt said departments will have the opportunity to also order Charger Pursuits through the CHP's contract. So wherever you are in California, if you see that famous crosshair grille in your rear-view mirror, be ready to pull over. Related video: