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Auto Mergers and Acquisitions: Suicide or salvation?

We love the Moses figure. A savior riding in from stage right with the ideas, the smarts, and the scrappiness to put things right. Alan Mullaly. Carroll Shelby. Lee Iacocca. Andrew Carnegie. Steve Jobs. Elon Musk. Bart Simpson. Sergio Marchionne does not likely view himself with Moses-like optics, but the CEO of Fiat Chrysler Automobiles recently gave a remarkable, perhaps prophetic interview with Automotive News about his interest and the inevitability of merging with a potential automotive partner like General Motors. Marchionne has been overtly public about his notion that GM must merge with FCA. For a bit of context, GM sold 9.9 million vehicles in 2014, posting $2.8 billion in net income, while FCA sold 4.75 million units and earned $2.4 billion in net income, painting a very rosy FCA earnings-to-sales picture. But that's not the entire picture. Most people in the auto industry still remember the trainwreck that was the DaimlerChrysler "merger" written in what turned out to be sand in 1998. It proved to be a master class in how not to fuse two companies, two cultures, two continents, and two management teams. Oh, it worked for the two individuals at both helms pre-merger. They got silly rich. And the industry itself was in a misty romance at the time with mergers and acquisitions. BMW bought Rolls-Royce. Volkswagen Group bought Bentley, Bugatti, and Lamborghini, putting all three brands into their rightful place in both products and positioning. No marriages there, so no false pretense. Finally, Nissan and Renault got married in 1999. A successful marriage requires several rare elements in this atmosphere of gas fumes and power lust. But a successful marriage requires several rare elements in this atmosphere of gas fumes and power lust, the principle part being honesty. Daimler and Chrysler lied to each other. The heads of each unit, the product planners, and finance all presented their then-current and long-range forecasts to each other with less-than-forthright accuracy. Daimler was the far greater equal and no one from the Chrysler side enjoyed that. The cultures were entirely different, too, and little was done to bridge that gap. Which brings me back to the present overtures by Marchionne to GM. "There are varying degrees of hugs," Marchionne stated in the Automotive News piece. "I can hug you nicely, I can hug you tightly, I can hug you like a bear, I can really hug you." Seriously?

A look at the Dodge Demon's drag settings, modes, and go-fast tech

In the same video that gave us a peek at the 2018 Dodge Challenger SRT Demon's performance stats, there's a serious dump of info on the tech and tools that will likely help this muscle coupe slaughter drag strips. Dodge has outlined a few of them for us and we're using the power of inference to figure out the rest. Here's what we've gathered. A lot of these hints come from the Demon's version of Performance Pages, the infotainment screens that show what SRT models are doing and let the driver change the powertrain and chassis setup. There are a lot of Demon-only features, including line lock, a quick cooldown mode for the supercharged engine, and data recording. And of course there are pages to show a digital time slip with acceleration and braking figures, a g-load plot, and lots of gauges to track temps and levels. The engine output is shown in the video on a special Dyno page. It tracks horsepower and torque over time on the upper graph, and engine rpm and shift points on the lower graph. And we think it's still hiding something. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Any good drag car has a line lock, allowing the driver to lock the front brakes and leave the rears free to do a nice tire-warming (or tire-shredding, depending on length) burnout. Ford has it on the Mustang, Chevy puts it on the ZL1, and now Dodge is adding it to the Demon. It should help get the giant Nitto tires up to temp for a drag run. And once the tires are warm, there's launch control, just like on the SRT Hellcat, with selectable rpm to dial things in for the conditions. The Demon also has a shift light in the cluster, and the driver can set a shift point individually for each gear. After each drag run, you can activate Quick Cooldown, which Dodge says uses the first production application of After-Run Chiller – it runs the cooling fan and intercooler coolant pump with the engine off until the coolant reaches its target temp. It's shown in one of the slides above. The checklist on the left side of that page suggests it requires a set of conditions be met to work: engine off, hood open, and sufficient battery level. This further reinforces our theory that the supercharger is going to make big boost, beyond the Hellcat's 11.6 psi. And while you're waiting for the supercharger to cool off for another run, you can review the performance data the car records.

Does the future of Fiat-Chrysler include Dodge?

Wards Auto reports the future of Dodge is looking uncertain. Fiat has more or less laid out it's game plan for the next few years, and while the Chrysler, Fiat and Jeep lines are set to receive plenty of love, Dodge isn't so lucky. Fiat has already hobbled Dodge significantly by splitting off the brand's trucks into a separate Ram line.
Wards says that after the Avenger rides off into the sunset early next year, Fiat-Chrysler won't replace the model, leaving a gaping midsize hole in the Dodge lineup. The report also cites unnamed sources as saying that at least two other current Dodge products will move to the Chrysler line.
One of those could very well be the Grand Caravan. Chrysler has already made it clear that it plans to trim redundancy between its minivan offerings, but it has yet to clarify which other vehicle could sail under the Chrysler banner moving forward. Either way, such changes to the product line would theoretically leave Dodge with just four models.