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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2021-22 Dodge Challenger Hellcat drops manual option

The six-speed manual has been dropped from the 2022 Dodge Challenger Hellcat at least temporarily while it awaits a powertrain calibration update that will allow it to be sold again, Road & Track reports. The combination has been unavailable to order since November 2021, Stellantis said.  Dodge didn't give R&T much of an explanation regarding the combo's absence, saying only that a revised calibration that would allow the configuration to be sold is coming. When is anybody's guess. In the meantime, we're starting to wonder just how committed Stellantis is to offering its V8s to buyers who aren't opting for half-ton pickups or larger. The inline-six that is slated to replace the 5.7-liter Hemi variant in at least some applications is expected to debut soon. While the 5.7-liter Hemi has surely more than paid for itself at this point, it's likely that Stellantis is limiting availability only to its most profitable models, which help offset the CAFE costs associated with lower fleet mileage. And while Stellantis made quite a bit of noise in recent years about its customers wanting V8s, options for such have become thinner on the ground. The new Grand Cherokee is ostensibly offered with the V8 on its three top trims — Trailhawk, Overland and Summit — but only the last of those can be found anywhere in U.S. inventory with a Hemi under the hood. Trailhawk and Overland V8s simply do not exist. You don't have to take our word for it; you can look for yourself.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.