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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

Dodge restores Brass Monkey wheels to Challenger and Charger SRT Hellcat

For the first part of 2020, Dodge removed the option of its Devils Rim aluminum wheel design in Brass Monkey finish for the Hellcat-powered Challenger and Charger models. Mopar Insiders reports the wheels will return to the menu once Dodge starts production of its two muscle cars again, tidings to please forum members asking why they couldn't order the rims. The standard fit on the regular cars is a 20-inch Low Gloss Black Performance wheel, the options either a 20-inch Machined w/Granite Pocket wheel or a 20-inch Matte Vapor SRT aluminum wheel. On the widebody cars, standard fit is a 20-inch Carbon Black Aluminum wheel, one option being a 20-inch Warp Speed Granite wheel that's the same design as the Matte Vapor but with a different finish. The 20-inch Brass Monkeys are the second option on widebody versions of the Charger Hellcat and Hellcat Redeye, replacing the 20-inch Matte Vapor SRT Aluminum rim available on the non-widebody.   Those choices are on the Dodge configurator. At the time of writing, what's missing from the online tool are the Brass Monkey options for the standard Challengers and the Charger Hellcat Widedody models that MI says are coming. The wider versions of the Challenger Hellcat bolt on a set of 20-inchers that are 11 inches wide; we're told the standard cars will offer Brass Monkey rims in 20 x 9.5 inches. The Charger Hellcat only comes in two widebody versions, so it should get the 20x11-inch Brass Monkey wheels, but the options haven't showed up on the configurator. The sole choices at the moment are the Carbon Black Aluminum and Warp Speed Granite wheels. The other difference to note is that wheres the optional wheels on the Challenger all cost $1,095, the Charger's upgrades cost $1,295. Whenever production begins in Brampton, Ontario, again, the coveted wheels will bring another extra with them: Exterior badges done in a Black and Dark Bronze finish. Related Video:    

Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.