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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Watch a Dodge Challenger Demon break 200 mph

We all know that the Dodge Challenger Demon is a monster in short bursts. Its 840 horsepower and drag-ready tires allow it to hit 60 mph in a claimed 2.3 seconds on the way to a sub-10-second quarter-mile time. But it turns out that the Demon doesn't run out of grunt after the quarter-mile. This was proven by a group that took one to the runway where space shuttles landed, Johnny Bohmer Proving Grounds in Florida. There they hit a top speed of 203 mph. Dodge doesn't give a top speed for the Demon, but for a bit of comparison, the 707-horsepower Hellcat Widebody has a top speed of 199 mph. Watching the video, it's interesting how calm things appear to be in the cabin. There doesn't appear to be much vibration, and the car was clearly staying steady in a straight line, since the driver hardly moved the wheel. And before you know it, the 2.3-mile run is over. The run's not official unless a record-keeping body is witnessing it, and there will surely be Demons out there trying to beat this run, but it's sure fun to watch in the meantime. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Explore Dom's 1970 'off-road' Dodge Charger from Furious 7

The Aficionauto, Christopher Rutkowski, already drove Dom's 1970 Dodge Charger from Fast & Furious and Fast Five. Now he's returning to the franchise for an interview with Dennis McCarthy, the vehicle coordinator on the last five Fast and Furious films, plus a close look at the custom off-road Charger that's one of the automotive stars in Furious 7. Given his resume, when McCarthy admits this is his new all-time favorite vehicle from the franchise, it really means something. Don't worry. McCarthy is careful not to spoil any of the film's action while he shows off the Charger and Shaw's fast attack vehicle that takes on the Dodge. McCarthy does reveal the one car that he still dreams to build for the series, and it's something that every fan should see. This looks like a fantastic blockbuster movie season for anyone that loves to watch cars crash and explode on the big screen. Furious 7 is in theaters right now, and based on the trailer, it promises the biggest stunts ever from the long-running franchise. And in just a few weeks, Mad Max: Fury Road hits cinemas to add a dystopian tinge to the automotive action. Related Video: Related Gallery Dodge Charger Off-Roader for Furious 7 News Source: The Aficionauto via YouTubeImage Credit: The Aficionauto Celebrities Design/Style TV/Movies Dodge Off-Road Vehicles Performance Videos Fast & Furious furious 7 the aficionauto aficionauto