2003 Dodge Durango Slt Sport Utility 4-door 4.7l on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).

2020 Dodge Challenger Drag Pak will debut at SEMA

Mopar fans have countless reasons to get hyped about the 2019 SEMA show. Speedkore is bringing a twin-turbocharged, all-wheel-drive Dodge Charger Hellcat Widebody, Mopar is bringing a done-up 1968 Dodge D200 "Lowliner," Ram is bringing a diesel 1500 overlander, and Jeep is bringing a custom off-road Wrangler. But the launch of the new 2020 Dodge Challenger Drag Pak might garner the most attention from the brand's most serious customers. Prior to the show, Mopar teased a photo and a short video clip, both showing a new Dodge Challenger from the overhead view. The white Challenger showed a wide blue stripe down the center of the car with two pinstripes along each side. "Powered by SRT" runs across the top of the windshield, and Mopar logos grace both sides of the car just beneath the side windows. Red decals run back from the rear quarter panels and connect across the rear of the car. It also has hood pins on the SRT Hellcat hood and a parachute attached the rear. There's a parachute because this is the factory turnkey drag-race-focused Dodge Challenger racecar. Mopar released no other information on what type of hardware the Drag Pak will be using, or what's under the hood, but the video gives a great preview of the exhaust note in full tire-smoke mode. As some Drag Paks in the past have dropped roughly 1,000 pounds from their production starter vehicles, the 2020 model will surely utilize plenty of weight-savings methods such as the removal of all interior comfort features that don't apply on the racetrack. Mopar has also previously altered the position of the engine and changed the wheelbase to the benefit of better weight distribution. Mopar is set to livestream the unveiling starting at 7:26 p.m. ET (that's 4:26 on the West Coast, which not coincidentally coincides the the displacement of the vintage 426 Hemi engine) on Nov. 5, 2019. Until then, check out the 2009, 2010, 2011, or 2016 Drag Paks.