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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

The Dodge Demon gets a Drag Mode and a lesson in Newtonian physics

It's Thursday morning, which means we have more news on the upcoming Dodge Demon, the pumped-up Challenger Hellcat variant that's looking to cause mayhem at a drag strip near you. This week's video, "Third Law," shows the Demon's revised suspension in action and displays another one of SRT's cryptic messages. Dodge claims that the 6.2-liter supercharged Hemi V8 in the Hellcat twins is compromised because it's fitted to a car that needs to be comfortable on the street in addition to a performer on the drag strip. Not so with the Demon, as Dodge says the car is "designed to be highly competent in all drive modes and configurations," including the all-new Drag Mode. Dodge says details about the new mode will trickle out over the next few weeks, but all the info this week focused on suspension. The "Third Law" in this week's title refers to Isaac Newton and motion: "When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body." We're not sure what Newton would have thought seeing the sidewall wrinkling Nitto NT05R drag radials in action, but he'd probably have a reaction of some sort himself. An ideal suspension setup for the drag strip makes for a poor setup on the road. As Dodge puts it, the "old school" way to set up a drag car was to "get the quickest reacting springs upfront, the softest rebound front shocks that wouldn't restrict the springs' reaction, remove any restrictions (sway bar) and increase the compression of the rear shocks." This would give a car great front to rear weight transfer but made for very poor lateral direction control, meaning minor corrections were difficult. The Demon's Drag Mode will use electronics to give the car the best combination of launch and lateral stability. Dodge listed some of the parts to help aid in this goal. They also gave us a few equations that we can't make sense of. Let us know if you have any clues. Hardware: 35 percent lower rate front springs/28 percent lower rate rear springs 75 percent lower rate hollow front sway bar/44 percent lower rate rear sway bar Drag-tuned Bilstein Adaptive Damping Shocks Software: Rear = F/F and Front = F/S F/F – F/S maintained @ wide open throttle (WOT) F/F – F/F < WOT Traction control disabled/ESC maintained Result: 13.5=575@500 Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge Viper to out-Hell the Hellcat with supercharged V10?

The Viper wouldn't be the Viper if it wasn't the most powerful model under the Chrysler umbrella. But with the arrival of the Hellcat engine in the Dodge Charger and Challenger, the Viper has fallen behind in the bragging rights department: where the new supercharged V8 produces 707 horsepower and 650 pound-feet of torque, the naturally aspirated V10 offers "only" 640 hp and 600 lb-ft - gargantuan output figures by almost any other standard, but crucially behind on the SRT power scale. Conner Avenue is going to have to do something about that.
Although the Hellcat's engine reportedly won't fit under the Viper's hood, SRT is now rumored to have another trick up its sleeve: supercharge the existing V10. According to the Pentastar performance enthusiasts at allpar.com, Chrysler has already taken delivery of the first such prototype engines so that it can begin the process of fitting it into an upgraded Viper.
The spooled ten-pot is tipped to produce around 800 hp and 650 lb-ft of torque. More than that and the Viper's drivetrain, chassis and bodywork would have to be substantially reworked. Though beefier transmissions are available, fitting them would reportedly set off a domino-game of changes required to handle the added torque. Which may be something Chrysler would be prepared to do for the next-generation model, but in the meantime, 800 hp could prove enough to put the Viper back atop the Mopar performance ladder where it belongs, and give it an edge against the new Corvette Z06 to rekindle sales.