1972 Dodge Dart on 2040-cars
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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]
Sat, 05 Oct 2013The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.
Dodge Journey gets more SUV-like look with new Crossroad model
Fri, 31 Jan 2014Looking to play up its aging three-row crossover, Dodge will introduce a new model for its Journey franchise at next week's Chicago Auto Show. The 2014 Dodge Journey Crossroad will be a new trim level positioned between the SXT and Limited, and it will be distinguished from other Journey models thanks to a handful of styling add-ons.
Plucking a page right out of the appearance playbook of the Ford Explorer Sport, the Journey Crossroad gets a meaner, more SUV-like demeanor. The Journey has often straddled the line between tall wagon and crossover, but this new trim goes a long way toward skewing its visuals toward the utility vehicle end of the spectrum. That's thanks largely to the Platinum chrome exterior trim on its roof rails and side sills, unique fascias, smoked headlights and taillights and, of course, those black 19-inch wheels. Inside, the Journey Crossroad will get a similar treatment, with darker, Liquid Graphite accents throughout the cabin, and the model will also come standard with leather seats (which Dodge says are a new design), and Chrysler's giant 8.4-inch Uconnect screen.
The 2014 Journey Crossroad goes on sale this spring with a starting price of $24,995 (*not including $995 for destination) for the four-cylinder, front-wheel-drive model, but Dodge says that the model will also be offered with more power and capability from the optional 3.6-liter Pentastar V6 and all-wheel-drive. Scroll down for the full press release, and check back next week for our live coverage from Chicago.
2022 Chrysler 300 and Dodge Challenger, Charger recalled for faulty TPMS sensors
Mon, Jul 25 2022Stellantis is recalling some of its longest-running models to address a tire pressure monitoring system (TPMS) sensor defect that may be erroneously indicating a low-pressure condition — 52,340 cars shipped with sensors built with batteries that may fail prematurely, triggering a TPMS light when there is no actual safety threat. A TPMS light that remains constantly illuminated is not only annoying but it could also mask a real tire pressure loss, which is a safety hazard. Stellantis says the production range for potentially impacted models runs from September 7, 2021 to June 9, 2022, indicating it took some time for issues to crop up in the wild, so just because no issue has crept up yet, doesn't mean it won't later on. Notices have begun circulating to dealers and should be sent to owners by early September. In the meantime, owners should verify any tire pressure warnings independently before driving their vehicles. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. How To Fix A Tire Leak | Autoblog Wrenched


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