1969 Dodge Dart on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge offering novel 1-year lease on '14 Challenger and Charger models

Dodge is just days away from unveiling refreshed versions of the Charger and Challenger at the 2014 New York Auto Show, models promising updated styling and new powertrain options. Depending on how you look at it, the company is either so confident in its forthcoming 2015 models that it's offering an interesting Double-Up lease deal on the current vehicles, or it's so eager to clear out existing stock that it's resorting to novel lease deals. In any case, what they present is an interesting scenario, one which allows buyers to get the existing model right now, and then trade up to the facelifted 2015 models in one year.
Starting April 17, when the refreshed cars debut through the end of August, buyers can lease a 2014 Charger or Challenger for one year and exchange it for a three-year lease on a 2015 model next year, with no additional money down and the same monthly payment. Customers can even switch vehicles when the new lease starts. If drivers want to buy the '15, they get $1,000 off the purchase price. To be eligible, both leases must use the same dealership and be financed through Chrysler Capital. The Double-Up deal excludes the SRT versions of both cars and Charger SE models.
To offset the flood of one-year-old models coming back to dealerships, Dodge has struck a deal with rental car agency Enterprise, which has agreed to buy them all. "One-year leases are highly unusual in the industry," said company spokesperson Ralph Kisiel, and the fleet sale deal is what makes it possible.

2020 Colorado Winter Driver's Notes | Behind the Wheel S02 // E12

2020 Mercedes-AMG GLC 63 I’ve had bad luck with SUVs this winter. Especially performance ones. First, I got a 2019 Range Rover Sport SVR delivered on summers right as two feet of snow fell, rendering it undriveable. Then, coronavirus cancelled Easter Jeep Safari as well as my trip out to Moab in the 2020 Jeep Wrangler Rubicon Diesel. Thankfully, when this 469 horsepower luxury mall crawler was dropped off, the sun shone down and the snow (mostly) held off.  The first thing that I noticed was there were a few blank buttons throughout the cabin, something that you may see in an entry model vehicle, but IÂ’m not accustomed to seeing in an AMG. Not a great look for a vehicle with an $80,000 price tag. Thankfully that was where the disappointment ended. As soon as you press the start button, the engine fires up and the exhaust note is incredible. Hopping on the highway ramp near my house, I floored it, and the biturbo V8 had me pressed back into the driver's seat, and this wasnÂ’t even the S version that our staff drove last year. Inside and out, the GLC 63 was everything youÂ’d expect from Mercedes. The interior was immaculate, and while the infotainment wheel and touch pad may take some getting used to for someone who isnÂ’t familiar, by now I have it down so that I can use it without looking. And while the V8 left me smiling ear to ear, I was most impressed by the amount of useable interior space there is. I happened to be moving at the time of this review and while all of my large furniture was shoved into the back of a moving van, I was able to fit almost everything else in the back of the GLC. 2019 and 2020 Fiat 500X Trekking ItÂ’s hard to say goodbye to an AMG and then turn around and be excited when a Fiat 500X pulls in your driveway (I know, I know, automotive journalist problems). That being said, when the red Fiat pulled up, I found myself admiring it. I am very familiar with the 500X. Back in 2016 Autoblog had one for a year as our long term test vehicle. I drove that car everywhere, multiple trips up north in Michigan, and even tracked it at Gingerman Raceway for a few laps before the brakes started smoking.  The 2019 model I had in my driveway and the 2020 model I drove in the snow up in the mountains feel very similar to that car. The interior is stylish and surprisingly roomy. The greenhouse is airy.