1968 Gts Dodge Dart on 2040-cars

Auto blog

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2018 Dodge Durango SRT First Drive | Speed, and space for six

We're gathered along with other members of the media at the Indianapolis Motor Speedway to drive a trio of new vehicles from Dodge's performance arm. Alongside a pair of SRT Challengers – the Demon and the Hellcat Widebody – the 2018 Dodge Durango SRT towers over the coupes, and is surprisingly menacing to behold. Its proportions may be relatively simple, but its hood scoop, air vents, and aero features let us know that this car is built for performance. A set of sporty wheels and bright Brembo brakes reiterate its purpose. A badge on the fender bearing the number "392," denoting the V8's displacement in cubic inches, gets us thinking about classic muscle. Even with the Demon sitting feet away, just looking at the Durango has us excited to drive it. Our first stint in the Durango SRT takes place on the infield road course at Indy. We had just gotten out of the Challenger SRT Hellcat Widebody, driving the same circuit, and we expected the Durango to seem tame by comparison. We were mistaken, mostly. The Durango SRT's seating position feels very upright, particularly due to a helmet that kept us from settling into the headrest. Still, we make ourselves comfortable, able to adjust the steering wheel right where we want it. Everything is in Track Mode – transmission, AWD, suspension, and steering – except for stability control, which is still set to Street. Taking off from behind Indy's famous bricks, throttle tip-in is quick, and the Durango SRT springs to life. The Durango feels fast under wide-open throttle in a straight line, which is impressive consider we had just gotten out of a louder, faster coupe. Dodge claims a 0-60 time of just 4.4 seconds, and it's that kind of acceleration that makes us agree with Dodge's boastful claim that the Durango SRT is a "three-row Charger." Then we take the first corner. The steering feels progressive, if not super tight, but the size and weight of the Durango quickly make themselves known. Body roll reminds us that this is, in fact, a tall utility vehicle, and definitely not a Charger. We lean to the side as the tires dig in, pulling the Durango around its axis and toward the apex of the corner despite the lateral momentum they are fighting. We're hesitant, but the instructor in the passenger seat coaches us to keep on the throttle despite what our inner ear is telling us. The Durango manages to stay stuck to our line as we push harder through the corners than we had thought possible.

New Viper 'is a possibility,' Sergio Marchionne says

It was thought the door to the future for the Dodge Viper had closed last year, but Fiat Chrysler CEO Sergio Marchionne reopened it during his press conference at the 2016 Detroit Auto Show. Marchionne said the current Viper is the only FCA product to use the ZD platform, which "doesn't make sense to me." Yet, "given the architectural development within the brand, there is a possibility that a new version of the Viper may surface." Automobile reports that the company uses a versatile, rear- and all-wheel drive Giorgio platform for Alfa Romeo and Dodge. It will support the Alfa Romeo Giulia (Alfa Romeo's larger BMW 5 Series competitor), the next-generation Dodge Challenger, Charger, and rumored Barracuda, and it could support a new generation of Viper. We're probably talking about a different kind of Viper, though, with Automobile saying, "the current car's truck-based V-10 no doubt would be scrapped along with its platform." A Viper without a V10 doesn't seem like a Viper to us, but we'll wait to see what happens. In the midst of contract negotiations for a new labor agreement between FCA and the United Auto Workers last year, it emerged that the Conner Avenue Assembly plant that builds the Viper hadn't been given any new product after the end of Viper build-out in 2017. That led most to reason that the current Viper would be the end of the 25-year run of America's hairiest sports car. How long we'll be waiting is unknown. Marchionne had no timetable and admitted that a future Viper might not appear on the heels of the current one. With a renewed commitment to being debt-free by 2018, FCA is likely more focused on getting Alfa Romeo running properly and cranking out the volume variants for the Giorgio platform first. Related Video: Featured Gallery 2014 SRT Viper GTS: Review View 36 Photos News Source: Automobile via World Car FansImage Credit: Copyright 2015 Drew Phillips / AOL Detroit Auto Show Dodge Coupe Performance Sergio Marchionne FCA conner avenue assembly plant