1965 Dodge Dart Gt Covertible on 2040-cars

Auto blog

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

2019 Dodge Challenger SRT Hellcat Redeye Widebody First Drive Review | Son of a beast

PORTLAND, Maine — They told us the Hellcat Redeye Widebody is a "Hellcat that's been possessed by a Demon." But what I'm telling myself is, Save it for the track. I hadn't even put the pedal all the way to the floor, and the world around me had warped in my peripheral vision. I peeled my skull from the headrest and contemplated the supercharger under the double-snorkel hood in front of me force-feeding air to the's 6.2-liter Hemi V8, producing a hair under 800 horsepower. With my stomach returning to its usual place, I tried to summon the patience not to roast the tires again. Relax, enjoy the drive, explore the car, and save the rest for the track. I tried to restrain myself from adding to the many strips of rubber already smeared across the hilly, meandering roads between Portland, Maine and Club Motorsports across the state line in New Hampshire. But then there's always another stop sign, and something possesses me to misbehave again as I pull away. The 2019 Dodge Challenger SRT Hellcat Redeye includes a number of borrowed features that helped the Dodge Challenger SRT Demon slap me in the back of the helmet back at Lucas Oil Raceway. It has the same displacement Hemi with a 2.7-liter supercharger providing 14.5 PSI of boost. That pressure is thanks in part to the "Power Chiller," which diverts the A/C refrigerant to cool the air intake. It offers the torque reserve system for explosive launches, as well as the strengthened driveshaft to handle it all. It won't do a wheelie, but it'll scream in your face as it hurls you straight to jail. Compared to the standard Hellcat, it gets a higher top speed of 203 miles per hour, and quarter mile times reduced by a precious tenth of a second (11.1 seconds at 131 mph for the standard Redeye, and 10.8 seconds at 131 mph for the Redeye Widebody). That said, Dodge has ensured that Demon reigns supreme in the Challenger hierarchy. For one thing, the Demon has 840 horsepower and 770 pound-feet of torque, compared to the Redeye's 797 horsepower and 707 pound-feet. The Demon's suspension is specifically tuned for the weight transfer characteristics of drag racing, and can lift its front wheels off the ground if you nail the launch with the narrow tires on it. Also, while the Redeye does have line lock to let the rear wheels spin while braking the front calipers, it doesn't get the Demon's transbrake to keep the car locked into position as throttle is applied for launch.

Mopar '15 performance kit now available for Dodge Charger R/T

Dodge is releasing a new Mopar performance kit for the 2015 Charger R/T sedan, offering up just 50 examples of the dealer-installed upgrade package. Only a select few dealers will sell the kit, and they'll do so at a price of $3,550. As per usual, the Mopar kit makes both performance and aesthetic changes. For the 5.7-liter Hemi V8, upgrades include the Stage 1 Scat Pack kit, which adds a cat-back exhaust and cold-air intake, good for 18 additional horsepower and 18 more pound-feet of torque. There's also a new strut tower brace and a "premium fuel powertrain control module." Aesthetic changes are remarkably simple, with matte black body-side decals being the only notable addition to the exterior. In the cabin, there's a serialized dash plaque and new door sill plates. This is the sixth Mopar special edition since 2009. If you wish to join this fairly exclusive fraternity of Dodge owners, dealers are currently accepting orders, with deliveries slated to start later this month. Scroll down for the official press release from Dodge. PERFORMANCE IN A BOX: MOPAR '15 PERFORMANCE KIT LAUNCHES FOR 2015 DODGE CHARGER R/T Owners of 2015 Dodge Charger R/T can enhance their ride with a Mopar '15 performance kit 50 limited-edition Mopar '15 performance kits now available through authorized dealerships for an MSRP of $3,550 Mopar '15 follows the success of five special-edition vehicle packages offered by the FCA brand since 2009 Delivery of Mopar '15 performance kits to begin in early June June 8, 2015 , Auburn Hills, Mich. - Mopar enthusiasts that feel the need to enhance the look and performance of their new 2015 Dodge Charger R/T can now do exactly that with a new Mopar '15 performance kit. With just 50 units available, authorized dealerships are now accepting orders for the limited-edition Mopar '15 kits for an MSRP of $3,550 with delivery to begin in early June. "Mopar has a long history of delivering to enthusiasts performance and customization in unique and convenient packages," said Pietro Gorlier, President and CEO — Mopar Brand Service, Parts and Customer Care, FCA. "We are now shifting into another gear and offering a limited-edition kit that will allow customers to really enhance the performance and look of their Dodge Charger R/T." The Mopar '15 kit is a street-legal performance package that includes the Scat Pack Performance Stage Kit 1, as well as a front strut tower brace with caps and bright pedal kit.