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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Here's the last Dodge Viper

The last Dodge Viper has rolled off the line. Ralph Gilles, FCA's Head of Design since April 2015, posted a photo gallery on Instagram with the caption "So long... #Viper." The gallery includes multiple photos of the Conner Avenue Assembly Plant in Detroit, where the Dodge Viper has been built since 1995. In the gallery, we see a yellow unit with black stripes coming down the line, and Gilles is posing in front of it with Dodge/SRT Head of Design Mark Trostle. The yellow Viper is followed by a red car, with nothing else behind it on the line. That red Viper is "the ultimate last one," according to Gilles, adding that the automaker will be holding onto that unit for the company's heritage collection. You can click through the gallery here: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When asked in the comments if the Viper was discontinued because of low sales, Gilles replied, "Not really as it sold well over the last couple of years at a great mix of mostly ACRs in the last 15 months. It has more to do with a new ejection mitigation regulation airbag that simply won't fit in our package." Despite the solemnity of the post, Gilles is upbeat about the Viper in general, saying "The Gen5 had a great 5 model year run and the Viper platform which has not changed that much over the years had a great 25 year run!" He says he has great memories with the car, and that "they are relatively robust so they will be around making memories for generations to come!" Still, we hope to see something that lives up to the Viper's wild, raw spirit come from FCA in the near future. Related Video: Related Gallery Roadkill Nights Dodge Vipers 2017 View 40 Photos News Source: Instagram: @ralphgilles Plants/Manufacturing Dodge Automotive History Coupe Performance Supercars FCA viper

Will the Chrysler 300 go front-wheel drive?

FCA chief executive Sergio Marchionne hinted last week that the strapping rear-wheel-drive Chrysler 300 sedan could go front-wheel drive for its next generation using the underpinnings from the Chrysler Pacifica minivan. Speaking at the Pacifica's production launch in Windsor, ON, Marchionne said, "this plant and this architecture is capable of making the 300 successor, the front-wheel, all-wheel-drive successor," Reuters reported. Perhaps realizing he appeared to be announcing a dramatic shift in product strategy, Marchionne backpedaled in response to a follow-up question, noting only that the Ontario factory is "capable" of making the sedan. "It's capable. It's not a commitment," he said, according to Reuters. The 300 is currently built in Brampton, ON, alongside the mechanically similar Dodge Charger and Challenger. The platform, known as LX in enthusiast circles, is an evolution of Mercedes-based chassis pieces that date to the DaimlerChrysler era. Marchionne's comments didn't cover the Dodges and left a lot open to interpretation. The 300 could switch to front- and all-wheel-drive and focus on a more civilized, elegant ride character, leaving the Charger and two-door Challenger as traditional rear-wheel-drive muscle cars. That strategy would further differentiate the Chrysler and Dodge car lines. Additionally, the Charger's RWD platform makes it a popular police vehicle, and both Dodges are offered in top trim as 707-horsepower Hellcats. Switching to front-wheel drive would seemingly complicate both of those endeavors. Rumors have also swirled that Alfa Romeo could contribute RWD underpinnings for Dodge. Related Video: Featured Gallery 2015 Chrysler 300 View 92 Photos Design/Style Chrysler Dodge Off-Road Vehicles Performance Sedan chrysler pacifica