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Dodge could return to NASCAR, Marchionne says

Fiat Chrysler Automobiles CEO Sergio Marchionne said he'd "love to" bring Dodge back to NASCAR. The news could signal a potential shift in America's favorite motorsport away from today's three-manufacturer arrangement, but we're wondering just how much sense Dodge's return would make amid NASCAR's dwindling television ratings and attendance figures. It took a visit from Ferrari at NASCAR's biggest icon, Daytona International Speedway, for the Ferrari Challenge World Finals to get Marchionne on the subject of Dodge and stock car racing. When asked about the possibility on Sunday, the FCA boss revealed he'd just spoken to NASCAR executive vice president Jim France the night before about Dodge's return. Dodge announced its NASCAR departure in 2009, as it was in the grips of a major bankruptcy alongside cross-town rival General Motors. While GM's Chevrolet brand stuck it out and won three of the last four manufacturer championships, the final Mopar-powered team flipped to Ford in 2012. Marchionne takes the blame for the decision, citing reasons that are, frankly, very good. "I am the guilty party at the table. In 2009 we came out of bankruptcy; we couldn't [justify] racing in NASCAR when I was trying to pay bills and make payroll," Marchionne said, according to Autoweek. "I think we're in a different place now." NASCAR is in a different place, too. The sport has struggled with disappointing television ratings in the past several years, and it's not uncommon to tune into races at some of the sport's marquee tracks, like Bristol Motor Speedway, and see scores of empty seats. Sponsorship dollars are also drying up. That could explain Marchionne's non-committal follow-up comments. "We need to find the right way to come back in," Marchionne said, adding that he'd revisit the idea with Jim France and International Speedway Corporation CEO and NASCAR board member Lesa France Kennedy "in short order." Related Video:

2020 Dodge Durango SRT Drivers' Notes | When excess is a good thing

Performance SUVs and crossovers from non-luxury brands are still in a nascent stage of development. Models like the Porsche Cayenne Turbo, BMW X5 M and others are on subsequent generations of their high-performance high-riding machines. Meanwhile, the 2019 Dodge Durango SRT is still refreshingly new. It’s also about as American as it gets. Dodge shoehorned in the 6.4-liter V8 and gave it an exhaust system that screams ‘Murica at anyone who strays too close. It makes a glorious 475 horsepower and 470 pound-feet of torque, completing the sprint to 60 mph in 4.4 seconds. An eight-speed automatic transmission sends power to all four wheels, which means you have traction — something the Challengers and Chargers with this engine could use a bit more of. Despite the Dodge being far cheaper than other big, high performance luxury SUVs out there, it still isnÂ’t cheap. The SRT has a base price of $64,490. Ours stickers for a much higher $78,235. Unsurprisingly, Dodge makes you pay the big bucks for most of the luxury features and customization options. A $2,395 Technology Group adds adaptive cruise control, lane departure warning and forward collision avoidance systems. Fancy interior materials like a suede headliner, nicer materials on the instrument panel and carbon fiber inserts can be had in a $2,495 package. The stripes are $1,295, and the 20-inch wheels cost $995. To get the second row console with an armrest and storage, youÂ’ll have to pay an extra $595. A $78,235 Durango might sound like a completely egregious amount of money, but itÂ’s still far below what youÂ’ll pay for a BMW X7 or Mercedes-Benz GLS that goes just as fast. ItÂ’s no muscle SUV for the people, but it is a muscle SUV for more people than could afford one previously. Assistant Editor Zac Palmer: An American SUV with a giant V8 feels like a superior descendant of muscle cars than most other “muscle cars” on sale today. Both the Mustang and Camaro slant toward the sports car side of things, leaving FCA to carry on the muscle car tradition. And man, Dodge carries it on well. FCA could slot its 6.4-liter V8 into nearly anything and IÂ’d love it, so it was no surprise that I enjoyed it thrashing it about in this behemoth of an SUV. Traction off the line was one major benefit in the Durango over the Charger and Challenger. Matt the throttle and it just leaps forward, similar to the Jeep Grand Cherokee SRT.

Follow along for the 2018 Dodge Challenger SRT Demon live reveal

Updates: Live Demon premiere in Times Square and a viewing party on Woodward Ave. here in Detroit. The first Hellcat sold for about $800k at a Barrett-Jackson auction. New Pennzoil video with the last Dodge Viper premiering tomorrow. "Making the suits nervous is how we know we're on the right track." No love for accountants. "A modern day version of the Ramchargers." "The harder car companies work to take the driver out of the equation, the harder we work to keep them in." "We want to impress the NHRA more than the PTA." "It would have been easy to take a Hellcat and make it a bit faster." SRT says tuners have it all wrong. This is the way to build a performance drag car. Every Demon comes with a leather-bound manual that shows how to properly set up the car for tracks. 2.3 seconds to 60 mph 9.65 second 1/4 mile 840 horsepower This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Original Post: The 2018 Dodge Challenger SRT Demon is coming tonight, and we'll be bringing you live coverage and updates from New York. There have been months of teasers, trailers, and hints, but some of the big questions have yet to be answered. Dodge is showing the reveal live on the Demon's promo site, ifyouknowyouknow.com. Watch the stream and follow along here for the latest Demon info. The hype started back in January with the first video, "Cage." At the time, all we knew was that the Demon was going to be a hopped-up version of the already juiced up Dodge Challenger SRT Hellcat. After that, we learned that the Demon would be significantly lighter thanks to optional - yes, optional - passenger and rear seats. In addition to the seats, the Demon comes with lightweight wheels wrapped in sticky 315/40R18 Nitto drag radials at all four corners. Dodge showed off the Demon's crate of goodies, but it was a few more weeks before we learned what was inside. The Demon comes with a jack, an electric impact wrench, torque wrench, and a tire pressure gauge. The kit will be used to swap skinny front tires for use on a drag strip. As cool as those 315 section tires look up front, they hurt far more than they help on a drag strip.