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2020 Dodge Challenger Drag Pak will debut at SEMA

Mopar fans have countless reasons to get hyped about the 2019 SEMA show. Speedkore is bringing a twin-turbocharged, all-wheel-drive Dodge Charger Hellcat Widebody, Mopar is bringing a done-up 1968 Dodge D200 "Lowliner," Ram is bringing a diesel 1500 overlander, and Jeep is bringing a custom off-road Wrangler. But the launch of the new 2020 Dodge Challenger Drag Pak might garner the most attention from the brand's most serious customers. Prior to the show, Mopar teased a photo and a short video clip, both showing a new Dodge Challenger from the overhead view. The white Challenger showed a wide blue stripe down the center of the car with two pinstripes along each side. "Powered by SRT" runs across the top of the windshield, and Mopar logos grace both sides of the car just beneath the side windows. Red decals run back from the rear quarter panels and connect across the rear of the car. It also has hood pins on the SRT Hellcat hood and a parachute attached the rear. There's a parachute because this is the factory turnkey drag-race-focused Dodge Challenger racecar. Mopar released no other information on what type of hardware the Drag Pak will be using, or what's under the hood, but the video gives a great preview of the exhaust note in full tire-smoke mode. As some Drag Paks in the past have dropped roughly 1,000 pounds from their production starter vehicles, the 2020 model will surely utilize plenty of weight-savings methods such as the removal of all interior comfort features that don't apply on the racetrack. Mopar has also previously altered the position of the engine and changed the wheelbase to the benefit of better weight distribution. Mopar is set to livestream the unveiling starting at 7:26 p.m. ET (that's 4:26 on the West Coast, which not coincidentally coincides the the displacement of the vintage 426 Hemi engine) on Nov. 5, 2019. Until then, check out the 2009, 2010, 2011, or 2016 Drag Paks.

2018 Dodge Challenger SRT Hellcat Widebody First Drive | Same snarl, more bite

By now, you've read a lot about the Dodge Demon, including our driving impressions from the drag strip. You've also heard a lot about the Challenger Hellcat, which we've had the pleasure of driving at Portland International Raceway, Willow Springs, and on our home turf of Woodward Avenue, both during the Dream Cruise and for an episode of AutoblogVR. Last week, Dodge and SRT invited us out to Indianapolis to sample the Demon, as well as the Durango SRT. Sandwiched between those two launches, however, was another distillation of Dodge's retro-cool coupe, the 2018 Challenger SRT Hellcat Widebody. The Widebody shares most of the guts of the standard Charger Hellcat, but went to the same cosmetic surgeon as the Demon. The Hellcat 6.2-Liter V8 with 2.4-liter-per-rev supercharger, producing 707 horsepower and 650 pound-feet of torque, is unchanged. It comes standard with a six-speed manual transmission, but our tester had the optional eight-speed automatic with steering wheel-mounted paddle shifters. It's 3.5 inches wider (look at those fenders!) than the standard Hellcat, though, which allows it to accommodate 20-by-11-inch "Devil's Rim" wheels. It shares its front splitter with the Demon, but retains the Hellcat's rear spoiler. The Widebody also features an electronic power steering system with selectable drive modes. It just slightly outperforms the standard Hellcat, as well, with better cornering grip, improved acceleration, and better braking (even though it shares the same Brembo brake package as the standard Hellcat). Dodge claims that the Widebody does the quarter-mile 0.3 seconds quicker, dropping it just out of the 11s to 10.9 seconds. 0-60 miles per hour drops from 3.5 to 3.4 seconds. Lateral grip increases by 0.04 G to 0.97 G on the skid pad. On the company's 1.7-mile road course, Dodge says the Widebody drops two seconds off its lap time compared to the standard Hellcat, finishing about 13 car lengths ahead. We spent our time with the Hellcat Widebody on the infield road course at Indianapolis Motor Speedway. Sliding into the car, the seating position is cozy and comfortable even with a helmet on, and we have no trouble adjusting our chair and steering column to ideal placement. The infotainment display shows us our drive settings for the next few miles: the transmission and suspension are in Track Mode, steering is set to Sport, with traction set to Street. We fire up the car with an instructor in the right seat, and head out of the pit lane.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.