1968 Dodge Coronet on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2015 Dodge Charger SRT Hellcat revealed [UPDATE]

Almost immediately after we drove the 2015 Dodge Challenger SRT Hellcat, we began wondering: what's next? Pumping 707 horsepower into the Challenger seemed so crazy - and so intoxicating - we just assumed that Dodge would try that trick again.
Rumors swirled about a Charger Hellcat. Frankly it makes even more sense than the Challenger version. The Charger is a bigger car, and Dodge has never been shy about dropping monster engines under its hood. Hell (cat), we've seen Charger mules running around town that appeared to be the super sedan.
And finally, it's here. The 2015 Dodge Charger SRT Hellcat was revealed today at a preview event near Detroit, and it will be a centerpiece of the Chrysler display this weekend at the Woodward Dream Cruise.

Didn't get the toy you wanted for Christmas? Grab this '79 Dodge Macho Power Wagon

This Christmas, kids everywhere got tons of toys, but what about the grownups? Adults like toys, too, and we particularly like this 1979 Dodge Macho Power Wagon pickup for sale on eBay. Dodge plugged it as one of its "adult toys" back in the day, which makes it the perfect post-Christmas purchase for anyone who's feeling a little left out. Dodge began advertising a lineup of specialty trucks as "adult toys" back in 1977, during the period when trucks were first becoming personal-use vehicles rather than just workhorses. Dodge's specialty models ran though the end of the decade and included the Street Van version of its B-series panel van, the Macho Power Wagon 4x4 pickup, the Warlock short-bed stepside pickup, the Ramcharger SUV, and even a variant of the Ram 50 mini-pickup. The Macho Power Wagon was a 4WD W100 pickup with a Sweptline bed, and could be had in short- or long-wheelbase configurations. Two-tone paint included black on the lower body, the hood, and the roof. Tape stripes, painted spoke wheels, and a bed-mounted roll bar added to the look. This '79 Macho Power Wagon is a long-bed version, riding on a 131-inch wheelbase. It's powered by a 318-cubic-inch V8 with dual exhausts, mated to a three-speed column-shift automatic and four-wheel drive. Not the most manly powertrain, maybe, but it was the late '70s, and one's engine wasn't as important as one's graphics. This Power Wagon's visuals make an emphatic statement indeed, with the two-tone white and black livery set off with bright orange stripes, wheels, and most critically, POWER WAGON emblazoned on the bed and tailgate. It's enough that we can forgive the missing roll bar. Inside, we find a vinyl bench seat, a floor-mounted shifter for the two-speed transfer case, and a period-correct Craig cassette stereo. Factory A/C is also present. Sure, you could get a new Ram 2500 Power Wagon, but would that really have the gold-chain-in-a-bed-of-chest-hair swagger of this beast? If this Adult Toy speaks to you, we would point out that sometimes the best presents are the ones you get yourself. Related Video: