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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2018 Dodge Challenger SRT Demon First Drive | Don’t fear the Demon

"If you're not hurt, we'll be really pissed. If you are hurt, we'll still be pissed, but not quite as pissed." These are the words from Jim Wilder, the vehicle development manager of the 2018 Dodge Challenger SRT Demon, that echo through our head as we slide behind the wheel of the car for the first time. He was warning us about driving beyond our abilities, and keeping the car out of the wall. With 840 horsepower and 770 pound-feet of torque on tap from its supercharged, 6.7-liter V8, the Demon does 0-60 miles per hour in 2.3 seconds, and 0-30 mph in a second flat. If something does go wrong, it'll happen quickly. Following that talk, we had our guts sloshed as a passenger in a blurry eighth-mile run, giving us a taste of the G forces (the Demon can pull 1.8 G in a straight line) we'd feel when we got in the driver's seat for our own pass down the drag strip. We're already sweating. It had rained - you could describe it as torrential - the day before. The grassy parking areas surrounding Lucas Oil Raceway were still flooded, but any water on the pavement had evaporated and hung in the air. Combined with the heat, we were sticky and uncomfortable. In Drag Mode, the Dodge Demon's air conditioning turns off. Any condensation that it could leave on the track would be a problem, plus we need to reduce parasitic power losses for a faster run. The system is still working, though, the refrigerant diverted to the chiller system cooling the air coming into the engine. There's still condensation, but the Demon collects it on a catch pad to keep it from ending up on the pavement. We're also required to roll the windows up when entering the drag strip. For one thing, it helps keep the smoke out of the cabin during the pre-staging burnout. So, yeah, it's hot as Hell in the Demon. We pull through the water box and run through the sequence – which involves holding the "OK" button on the steering wheel usually used to navigate menus, and applying a specific amount of brake pressure before getting on the throttle to initiate the burnout. This gets any crud off the rear tires and heats up the rubber. There are multiple ways to launch the Demon. We had an instructor sitting in the passenger seat as we pulled up to the beams that trigger the Christmas tree at Lucas Oil Raceway. He walks us through the most complicated of the three he had explained to us just minutes before when we were in the passenger seat.

Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley