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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

MotorWeek relives '80s coupes with Dodge Daytona, Ford Escort EXP

Get ready for a wave of nostalgia and the rapid realization of the huge progress in performance cars over the last 30 years. For its latest Retro Review, MotorWeek takes a look back at two, front-wheel drive coupes from the '80s that seem to have entirely vanished from the roads today. Both the 1986 Dodge Daytona CS and the 1986.5 Ford Escort EXP were considered affordable, sporty options in their day, but the passage of time hasn't been kind to either of their specs. The Daytona certainly looks the part of a performance machine with a body that's reminiscent of other '80s coupes, like the third-gen Chevrolet Camaro. However with 146 horsepower and 170 pound-feet of torque from a 2.2-liter turbocharged four-cylinder, acceleration wasn't exactly a strong suit. MotorWeek complained about copious torque steer, as well. The optional CS suspension upgrade package on this Daytona was apparently a nod to Carroll Shelby who was working with Dodge at the time. If anything, the Escort EXP withstands the test of time even worse. As a two-seat coupe, you might have expected Ford's engineers to really turn up the performance to fit the sporty image that the exterior conveyed. That didn't really happen, and depending on which model buyers ordered, they got either 86 horsepower with a 1.9-liter engine or the "high-output" version of that mill with 108 hp.

Dukes of Hazzard reruns dropped amid Confederate flag controversy

Those Duke boys are in a mess of trouble again, as TV Land announced Wednesday that it will be dropping the classic 1980s action-comedy the Dukes of Hazzard from its roster. But it may not be Bo and Luke's fault this time. Rather, it appears to be the changing political landscape. Entertainment Weekly reached out to TV Land, which is devoted to airing episodes of classic TV series, but it had no further comment. While the network didn't say why the episodes were removed, EW speculates that the cancellation is part of the reaction to the racially motivated murder of nine people in a historic black church in Charleston, SC, last month. The shooter was often photographed carrying a Confederate flag and other trappings of white supremacy. Since the tragedy, Confederate flags are being dropped from state houses, license plates, and toys. Last month, Warner Bros. said it would stop producing toys featuring the rebel flag, including a die cast miniature version of the Dukes of Hazzard's trademark ride, The General Lee, which was a bright orange 1969 Dodge Charger with a Confederate flag plastered to the roof. The same week as the shooting, the Supreme Court decided that states can reject license plates featuring the stars and bars as part of the states' right to free speech. Nine states currently use the flag in license plates, and the ruling will allow Texas, North Carolina, and Tennessee to remove the motif from their state's plates. Georgia is also considering redesigning its plates in the wake of the shooting. For our younger readers, the Dukes Of Hazzard was a television show that aired from 1979 to 1985 on CBS. It feature the antics of the Duke boys in a fictional place called Hazzard County, GA. Related Video: