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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge, Jeep, Ram showcasing electric wares over the next four months

Mopar Insiders took notes on Stellantis' half-year earnings call. Seems three of the eight Stellantis brands operating in the U.S. will be making big announcements about coming electric offerings in the next few months. Dodge is up first. We've been writing about the house of the muscle car trying to put on an extra special show during its Speed Week in Detroit in August, the span between Roadkill Nights and the Woodward Dream Cruise. Seems that's confirmed with the presentation of a "Gateway" muscle car and a "Future" muscle car. The former is expected happen on August 16 and be the Hornet PHEV, Dodge's version of the Alfa Romeo Tonale PHEV. The plug-in hybrid Tonale Q4 uses the powertrain from the Euro-market Jeep Compass 4xe, but gets a larger battery pack and produces a total 275 hp. We're looking forward to finding out if brand overlords decided the Dodge should have more, less, or the same output as the Alfa, and the same battery pack or the smaller Compass pack. The latter "Future" vehicle is expected to bow the day after. This would be a concept version of the Challenge e-muscle car that we've been salivating over for too long. Given two of Stellantis' most powerful motors slotted into the STLA Large platform, output north of 800 horses seems to be the consensus. The production version isn't slated for sale until the end of 2023, so the model on showroom floors will likely differ slightly from what we see next week. It's Jeep's turn in September, the off-road brand shining light on the plug-in hybrid options headed to showroom floors here. That should mean news on the Renegade 4xe and Compass 4xe anticipated in the U.S. in 2024, and a Gladiator 4xe the year after. Wagoneer and Cherokee electrification plans could be on the docket, too, as well as plans for wider global distribution of the Jeepster we've seen in Europe.  Finally, two months later, Ram takes the stage for updates on its electric Revolution. So far, that entails the Ram Promaster BEV, a van likely to combine years of experience from the Fiat Ducato Electric and the Peugeot E-Boxer that have been serving fleets in Europe. MI thinks November topics will include a 79-kWh battery, four drive modes, and the chance of the ProMaster getting a side door for delivery fleets like Amazon. Of course, the electric Ram pickup is the meat enthusiasts will have their forks out for.

Junkyard Gem: 2005 Dodge Neon AAR

Chrysler sold the Neon in North America for the 1995 through 2005 model years, with respectable sales for most of that period. The Neon had decent power for the price, and could be very quick on a road course in the hands of a good driver. With so many made, the Neon came to have a strong aftermarket for performance and customizing components, and many owners opted to spruce up their cars for added coolness. Here's a last-year-of-production Dodge Neon SXT with some SRT-4 body components and aftermarket "AAR" stripes, spotted in a self-service yard in Fargo, N.D. Chrysler sold AAR-badged Plymouth 'Cudas in 1970, inspired by Dan Gurney's All American Racers team in SCCA racing, and the stripes on those cars looked great. However, no factory-made AAR Neons ever came off the assembly line, so the owner of this car applied these aftermarket stripes. The VIN tells me it's an ordinary Neon SXT. The SRT-4 hood looks mean. While this car does have a proper manual transmission, its power came from a distinctly non-SRT naturally-aspirated 2.0-liter 16-valve engine. With 132 horses, this car would have been reasonably quick. Brake calipers look better with the application of a little spray paint. Someone loved this car very much, so it made me sad to see it among all the rust victims of Fargo. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "Here comes the hot Neon SXT. Always sporty and sooo extra good!"